Product Design

Brands often need reevaluation and reinvention of their fundamental reason for being. Uniting user, market, and business needs, we develop a strategic roadmap to that reinvention, then deliver on it. Our tools are blends of technology and data, fused with deep human and behavioral research, to fundamentally retool a business for better performance.

High Fidelity Brands listen to and empathize with their consumers. We apply thorough design research, teasing out insights to establish vision, strategy, and direction to meet unmet customer needs. From there we build experiences iteratively: roadmaps to prototypes right through in a seamless path through build outs — a process that generates reliable, measurable outcomes in market.

eCommerce today has transcended its origins as a mere channel. Today it must be about building relationships and meeting customers where they are, from browsing to decision through to purchase. We build end-to-end experiences factoring payment providers, user generated content, CRM, dynamic and localized content, internationalization, and easy purchase pathing.

Material’s full stack development teams work hand-in-hand with your teams from inception to delivery. We don’t favor platforms — or specific processes — by design, but flex to the needs of the task and the solution our teams architect. The goal is seamless and secure experiences, fully integrated and modular with an eye on future maintenance and scalability.

We believe in the principle that considered design and meaningful products can provide a brand with greater purpose and bring an inherent measure of joy into people's lives. Our teams pragmatically solve problems through the power of design excellence, bringing ideas from ideation through to launch.