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CASE STUDY

12.13.2024

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CASE STUDY

Optimizing Salesforce Marketing Cloud to Drive Loyalty and Engagement for Dr Pepper

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NEWS

11.26.2024

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NEWS

Material Receives Silver Award for Best Customer Experience Strategy with International Customer Experience Awards 2024

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PERSPECTIVE

11.24.2024

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PERSPECTIVE

The Role of AI in Personalizing Content Experiences

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PERSPECTIVE

11.22.2024

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PERSPECTIVE

Maximizing Email Engagement: Smart Segmentation Strategies in Salesforce

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PERSPECTIVE

11.14.2024

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PERSPECTIVE

To Grow Customer Loyalty, Embrace the Power of Habit

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PERSPECTIVE

11.13.2024

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PERSPECTIVE

Ad Effectiveness: A Glossary of Important Terms

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PERSPECTIVE

11.13.2024

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PERSPECTIVE

Ad Testing: A Glossary of Important Terms

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PERSPECTIVE

11.13.2024

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PERSPECTIVE

Ad Targeting: A Glossary of Important Advertising Terms

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PERSPECTIVE

09.23.2024

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PERSPECTIVE

12 Rules of Impactful Modern Loyalty Programs

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PERSPECTIVE

09.16.2024

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PERSPECTIVE

Employees Are the New Customers

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PERSPECTIVE

07.25.2024

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PERSPECTIVE

What Does Google’s Cookie Reversal Mean for Advertisers, Users and the Future of Digital Experiences?

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PERSPECTIVE

07.14.2024

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PERSPECTIVE

Customer Experience Journey Mapping: Why Your Business Needs It

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CASE STUDY

05.06.2024

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CASE STUDY

Powering Progress: Developing a Social-First Strategy to Reach Reliant’s Diverse Audiences

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PERSPECTIVE

04.24.2024

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PERSPECTIVE

What to Expect as GenAI comes to Google Search

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PERSPECTIVE

10.31.2023

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PERSPECTIVE

What is Implicit Identity Mapping® and How Does it Measure Customer Loyalty?

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PERSPECTIVE

10.12.2023

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PERSPECTIVE

POV: Where Is The New Growth For Restaurants? Your 6-Step Strategy

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PERSPECTIVE

09.19.2023

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PERSPECTIVE

Mapping the Customer Experience, Segment By Segment

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PERSPECTIVE

08.24.2023

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PERSPECTIVE

How to Avoid Common CDP Pitfalls and Improve Outcomes

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NEWS

08.23.2023

QSR: How Restaurant Brands Can Compete With Third-Party Delivery
NEWS

QSR: How Restaurant Brands Can Compete With Third-Party Delivery

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PERSPECTIVE

08.23.2023

How Brands Can Navigate an AI-Enabled Marketplace
PERSPECTIVE

How Brands Can Navigate an AI-Enabled Marketplace

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CASE STUDY

08.23.2023

Delivering a Modern Loyalty Program with Mouth-Watering Rewards
CASE STUDY

Delivering a Modern Loyalty Program with Mouth-Watering Rewards

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PERSPECTIVE

08.18.2023

A Better Company for a Better World Lessons in Committing Meaningfully To DEI
PERSPECTIVE

A Better Company for a Better World — Lessons in Committing Meaningfully To DEI

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PERSPECTIVE

08.14.2023

Your Loyalty Program Is Broken — Here’s How To Fix It
PERSPECTIVE

Your Loyalty Program Is Broken — Here’s How To Fix It

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PERSPECTIVE

08.14.2023

Why Brand Fandom Matters 5 Secrets To Drive Customer Loyalty and Retention
PERSPECTIVE

Why Brand Fandom Matters- 5 Secrets To Drive Customer Loyalty & Retention

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PERSPECTIVE

08.14.2023

Why Are You Scared of Influencer Marketing?
PERSPECTIVE

Why Are You Scared of Influencer Marketing?

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PERSPECTIVE

08.14.2023

How Brands Win and Lose Customer Loyalty by Taking a Stand
PERSPECTIVE

How Brands Win and Lose Customer Loyalty by Taking a Stand

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PERSPECTIVE

08.14.2023

Keeping Your CX on Track
PERSPECTIVE

Customer Journey Management – Keeping Your CX on Track

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PERSPECTIVE

08.14.2023

Customer Experience Consulting_ Using Customer Experience Research to Understand Your CX
PERSPECTIVE

Using Customer Experience Research to Understand Your CX

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PERSPECTIVE

08.14.2023

Customer Experience Consulting_ Mobilize Your Employees to Deliver Better CX
PERSPECTIVE

Mobilize Your Employees to Deliver Better CX

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PERSPECTIVE

08.14.2023

Customer Experience Consulting_ How to Get CX-Centric Change Right
PERSPECTIVE

Customer Experience – How to Get CX-Centric Change Right

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