About the webinar

The restaurant industry, and especially QSRs, are at an inflection point, as customers and consumers are now trained, thanks in large part to the pandemic, to use third-party apps such as Uber Eats and Door Dash for their takeout and food delivery needs.


To take back the relationship with their customers, digital transformation is more critical than ever for restaurants and QSRs to identify opportunities and implement value-added approaches. Restaurant brands of any size can stay one step ahead of their competitors and predict the evolving needs of their customers by leveraging data, technology platforms, and a modern, integrated view of brand loyalty.


Join us for a webinar on Tuesday, August 22 at 2p.m. EST as our brand loyalty and CRM experts, with more than 20 years’ experience working with major restaurant brands, discuss their playbook for success.


In this session, you will learn:

  • Why digital transformation is essential to owning the customer relationship
  • How to harness data and utilize technology to create brand loyalty with your customers
  • The tools and processes to have in place that will arm you for success
  • Innovative ways to create true brand loyalty programs your customers want to join


Over the years, Material has helped restaurant brands and QSRs build, implement and optimize their loyalty and CRM programs, including Starbucks, Pizza Hut, Church’s Texas Chicken, Whataburger, Chuck E. Cheese, and more. This is your opportunity to learn from the best in the industry as they share actionable insights that can help your brand spur business growth and develop stronger connections to key target customers that deepen long-term loyalty.

About your presenters

With an extensive restaurant growth practice, Material has helped leading brands for over 20 years own their customer relationships and increase ROI. 

James Lanyon, EVP, Strategy & Innovation, is an entrepreneurial digital, innovation and marketing leader with deep experience driving business development and translating customer insights into actionable customer experience. He is guided by the simple belief that brands can have very deep, very functional relationships with their customers. As a pioneer in the field of brand utility, identifying the very real, very relevant intersections between customer need and brand mission, James has worked QSR brands including Pizza Hut, Chuck E. Cheese Entertainment, FOCUS Brands, Whataburger, 7-Eleven, Keurig, and Dr. Pepper.

Sean Eidson, VP, Strategy & Innovation, has 20 years of loyalty experience working with Pizza Hut, Whataburger, McAlister’s Deli, Krispy Kreme, KFC, Taco Bell, Southeastern Grocers, Chili’s, Keurig, and dozens of specialty retail brands.

Chris Tavera, Whataburger Loyalty and Digital Experience Manager, is an innovative, results-driven business analyst with deep experience eliciting, analyzing, and documenting the requirements of business processes, policies, and information systems. For more than seven years, Chris has worked with Whataburger to improve customer loyalty and digital experience, overseeing the design, development, testing and implementation of software applications in an effort to reduce development costs and provide traceability of projects.  

Stephanie Holly Chang, Braze, Stephanie leads the Global QSR practice at Braze, and is the General Manager of the Austin Braze office.  

About our partner

This webinar and much of the loyalty and CRM work we do at Material is supported by our partnership with Braze, a leading comprehensive customer engagement platform  that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.  

Schedule: Aug 22, 2023 | 02:00 PM (EST)