User experience reaches new level for Staples.
Making the user experience, well, easier.
At Material, we have a simple mantra: “Win back time.” It informs everything we do. So, when Staples approached us to make their venerable Easy Button easier, we were already equipped with the right frame of mind.
We put ourselves in the shoes of our customers and asked, “Instead of burning minutes, making lists or emailing lengthy requests about pen shortages and low ink levels, why not create a system that usefully and efficiently streamlines the ordering process?”
The Easy Button isn’t magical, it’s just designed to look that way. Material developed the customer experience for the system, branding, messaging, strategy, video and the product design for the Easy Button and collaborated with the Staples Innovation team to develop its core technology.
It’s also compatible with smart devices because it’s powered by the best artificial intelligence. IBM Watson is the brain behind the experience, turning what you say into data and turns that into the answers you need. Sounds complicated. Looks easy. Just like we planned.
The power of one push.
The Easy Button brings the immediate power of on-demand to any workplace. Now, administrators and employees can manage costs and maintain control of ordering supplies so offices have everything they need to be productive, fed and, most importantly, caffeinated at the touch of a button.
Because that’s what they deserve. An intuitive, user-friendly tool at their fingertips that allows people to focus on the more important tasks at hand.
We know. We have about five of them in our office.
- Higher Order Frequency, by embedding the ordering process into the office managers’ work routine
- Increased Order Size, by enabling customers to order using voice, text, and email across a variety of devices
- Improved Service Scores, by facilitating anywhere, anytime service across channels