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CASE STUDY

09.16.2024

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CASE STUDY

Creating a Powerful Tool for Inclusion, Engagement and Growth at the Presidio

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PERSPECTIVE

09.11.2024

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PERSPECTIVE

The Thrill — and Challenge — of Virtual Reality: How Humanizing the Customer Journey can Boost Loyalty for VR & Consumer Tech Brands

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PERSPECTIVE

09.09.2024

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PERSPECTIVE

Cultural Insights and the Power of Futureproofing Your Brand

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PERSPECTIVE

08.28.2024

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PERSPECTIVE

One Segmentation to Rule Them All? The Benefits of Having a Segmentation Portfolio

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NEWS

08.21.2024

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NEWS

Material Announces Hiring of Three Key Senior Leaders 

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PERSPECTIVE

08.15.2024

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PERSPECTIVE

Make Customer Retention Your Brand’s Superpower

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PERSPECTIVE

08.14.2024

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PERSPECTIVE

Four Reasons Segmentations Fail—and How to Avoid Them

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PERSPECTIVE

08.10.2024

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PERSPECTIVE

To Grow Your Brand’s Share of Life, Focus on Building Two Kinds of Relevance

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PERSPECTIVE

07.25.2024

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PERSPECTIVE

What Does Google’s Cookie Reversal Mean for Advertisers, Users and the Future of Digital Experiences?

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PERSPECTIVE

07.24.2024

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PERSPECTIVE

How to Build a Modern Insights RFP that Sets the Stage for Business Impact

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PERSPECTIVE

07.23.2024

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PERSPECTIVE

The Great Re-Bundling: How to Embed Customer Centricity into your Bundling Strategy

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PERSPECTIVE

07.15.2024

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PERSPECTIVE

How to Understand and Optimize Your Customers’ Path to Purchase

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PERSPECTIVE

07.14.2024

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PERSPECTIVE

Customer Experience Journey Mapping: Why Your Business Needs It

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PERSPECTIVE

06.20.2024

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PERSPECTIVE

How Brands Can Use Value to Build Deeper Customer Connections and Drive Lasting Loyalty

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PERSPECTIVE

05.22.2024

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PERSPECTIVE

Customer Experience Transformation Strategy: A Key to Profitable Growth

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PERSPECTIVE

05.09.2024

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PERSPECTIVE

Why You Should Revisit Your Shopper Journey (And How To Do It Right)

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PERSPECTIVE

05.06.2024

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PERSPECTIVE

Why One-Size-Fits-All Booking Flows Don’t Work

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PERSPECTIVE

05.06.2024

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PERSPECTIVE

Empowering UX Researchers: Balancing Independence with Stakeholder Engagement

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CASE STUDY

05.02.2024

Personalized Travel Booking Experience
CASE STUDY

Activating Insights and Data Analytics for a Personalized Travel Booking Experience

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PERSPECTIVE

04.10.2024

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PERSPECTIVE

How to Become an Everyday Travel Brand

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PERSPECTIVE

04.10.2024

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PERSPECTIVE

Why Does Booking Flights Have To Be So Complicated?

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PERSPECTIVE

04.10.2024

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PERSPECTIVE

The Private Label Revolution: Is Your Brand Ready?

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PERSPECTIVE

03.21.2024

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PERSPECTIVE

A Multi-Pack of Relevance: How to Capture Your Customers’ Attention and Deliver Value in a Fragmented Marketplace

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PERSPECTIVE

03.14.2024

Innovative Teamwork in a Modern Office: Creative Professionals Brainstorming at a Workshop
PERSPECTIVE

Cards, Concepts, Trees and Guerillas: Six Rapid UX Research Tools for Quick Insights

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CASE STUDY

03.13.2024

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CASE STUDY

Helping the Atlanta Falcons Gain a Homefield Advantage in Customer Experience

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CASE STUDY

03.08.2024

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CASE STUDY

Bringing Segmentation to Life to Fuel Growth for Liquid Death

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PERSPECTIVE

03.07.2024

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PERSPECTIVE

The New Wave of User Experience Research (UXR)

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PERSPECTIVE

03.05.2024

Strategic Alignment and Goal Setting
PERSPECTIVE

The Art of Strategic Alignment and Goal Setting to Drive Effective Personalization

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CASE STUDY

02.27.2024

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CASE STUDY

Transitioning to a Customer-Centric Digital Experience

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CASE STUDY

02.27.2024

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CASE STUDY

Helping a Client Boost Its UX Research Capabilities

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