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CASE STUDY

02.27.2024

Main 4- UXR
CASE STUDY

Future Proofing Customer Experience for Insurance Products

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PERSPECTIVE

02.21.2024

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PERSPECTIVE

How to Leverage Segmentation to Fuel Both Strategy and Activations that Drive Results

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CASE STUDY

02.16.2024

RC4
CASE STUDY

Cruising to Success After a Global Customer Segmentation

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CASE STUDY

02.13.2024

Main 2- RAC
CASE STUDY

Driving Customer-Centricity through An Enterprise-Wide Measurement Program

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PERSPECTIVE

02.13.2024

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PERSPECTIVE

When to Retire, Refresh or Retain your Market Segmentation

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PERSPECTIVE

02.07.2024

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PERSPECTIVE

To Achieve a Harmonious AI Future, Start with a Human-Centered Approach

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PERSPECTIVE

01.14.2024

Perspective Main Image 110
PERSPECTIVE

Why Market Segmentation Is Key to Growing Your Brand

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PERSPECTIVE

11.14.2023

Perspective Main Image 113
PERSPECTIVE

Consumer Market Research vs. Customer Insights: The Benefits of Both

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PERSPECTIVE

11.13.2023

AdobeStock_87118994
PERSPECTIVE

For Businesses to Thrive in Challenging Times, They Must Account for the Complexities of Human Behavior

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PERSPECTIVE

11.01.2023

Perspective Main Image 111
PERSPECTIVE

Qualitative Consumer Insights

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PERSPECTIVE

10.31.2023

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PERSPECTIVE

What is Implicit Identity Mapping® and How Does it Measure Customer Loyalty?

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PERSPECTIVE

10.26.2023

Pricing-Blog-Image (1)
PERSPECTIVE

How Behavioral Science Insights Can Supercharge Your Product Pricing Decisions

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PERSPECTIVE

09.26.2023

Perspective Main Image 104
PERSPECTIVE

What Are Consumer Insights, Exactly?

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PERSPECTIVE

09.19.2023

Perspective Main Image 106
PERSPECTIVE

Mapping the Customer Experience, Segment By Segment

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PERSPECTIVE

08.26.2023

Perspective Main Image 105
PERSPECTIVE

3 Types of Participant Observation to Get You Out of the Backroom and Onto the Frontlines

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PERSPECTIVE

08.20.2023

How TikTok Redefined The Customer Journey” Webinar Recording
PERSPECTIVE

“How TikTok Redefined The Customer Journey” Webinar Recording

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PERSPECTIVE

08.19.2023

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PERSPECTIVE

9 Traits of Winning Global Segmentations

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NEWS

08.18.2023

How Consumer Behaviors Are Evolving_ Habits, Identity, and the Importance of Omnichannel
NEWS

How Consumer Behaviors Are Evolving: Habits, Identity, and the Importance of Omnichannel

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NEWS

08.18.2023

TikTok launches new ad solutions with smarter targeting and amplified product discovery
NEWS

TikTok launches new ad solutions with smarter targeting and amplified product discovery

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NEWS

08.18.2023

Inspiring Motivation During The Great Resignation – Three Steps To Finding And Keeping Talent
NEWS

Inspiring Motivation During The Great Resignation – Three Steps To Finding And Keeping Talent

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PERSPECTIVE

08.18.2023

A Better Company for a Better World Lessons in Committing Meaningfully To DEI
PERSPECTIVE

A Better Company for a Better World — Lessons in Committing Meaningfully To DEI

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PERSPECTIVE

08.14.2023

You’ve Written a Diversity Statement. Now What?
PERSPECTIVE

You’ve Written a Diversity Statement. Now What?

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PERSPECTIVE

08.14.2023

Why the Travel Industry Must Embrace New Habit Formation
PERSPECTIVE

Why the Travel Industry Must Embrace New Habit Formation

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PERSPECTIVE

08.14.2023

Why Market Segmentation Needs to be Part of Your Brand Tracking Program
PERSPECTIVE

Why Market Segmentation Needs to be Part of Your Brand Tracking Program

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PERSPECTIVE

08.14.2023

Why Habit Formation Research Should Guide Your Brand Strategy
PERSPECTIVE

Why Habit Formation Research Should Guide Your Brand Strategy

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PERSPECTIVE

08.14.2023

Walmart Embraced Irrationality And Won—Heres What CX Innovators Can Learn From Its Success
PERSPECTIVE

Walmart Embraced Irrationality And Won—Here’s What CX Innovators Can Learn From Its Success

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PERSPECTIVE

08.14.2023

Mastering Jobs To Be Done – A Customer Segmentation Framework
PERSPECTIVE

Mastering Jobs To Be Done – A Customer Segmentation Framework

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PERSPECTIVE

08.14.2023

How to Write A Great RFP
PERSPECTIVE

How to Write A Great RFP

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PERSPECTIVE

08.14.2023

How To Maximize Your Online Community Engagement
PERSPECTIVE

How To Maximize Your Online Community Engagement

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PERSPECTIVE

08.14.2023

How Market Segmentation Can Improve Your Ad Buying Effectiveness
PERSPECTIVE

How Market Segmentation Can Improve Your Ad Buying Effectiveness

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