Material Welcomes Oscar Yuan as Chief Strategy and Growth Officer

– Executive leadership addition brings extensive industry experience and accomplishments across insights and consulting – 

NEW YORK, NY – March 20, 2025 – Material, a growth strategy company providing consumer data and insights, brand strategy and product innovation, is pleased to announce the appointment of Oscar Yuan as Chief Strategy and Growth Officer.  

“Oscar’s appointment to our executive leadership team represents our fierce commitment to bringing our clients exceptional talent and strategic insights and innovation,” said Laila Worrell, Material Chief Executive Officer. “Oscar has a terrific track record helping large, global companies harness data-driven insights to compete and win. His industry experience and vision will be a catalyst to the outstanding outcomes Material provides for the world’s most recognizable brands.” 

Material puts human insights to work to help businesses transform their customer relationships, innovate and grow. With more than 20 years of industry experience across leadership roles in global agencies, insights and consulting companies, Yuan will be responsible for driving near and long-term strategy, advising key clients and spearheading new offering development, including technology and AI integration. He will also provide commercial leadership of the company’s growth areas including international expansion. 

“I am excited about the opportunity to shape Material’s next chapter,” said Yuan. “As a participant in the evolution of the insights and agency sectors over the last 20 years, I am inspired by the potential to unlock greater value for clients through the connection of our analytics, strategy, design and customer engagement capabilities, while strengthening the company’s presence in international markets.” 

About Oscar Yuan, Chief Strategy and Growth Officer 

Oscar Yuan is a seasoned insights and strategy executive with more than 20 years of experience leading both agencies and marketing organizations. In his most recent role, Yuan served as CEO and president of Ipsos Strategy3, the company’s marketing, brand and innovation consultancy business, which he developed and grew into a leading global consulting organization with offices in 21 markets. Prior to Strategy3, Oscar was a founding partner and head of brand at Kantar Vermeer, where he led client engagements in the travel, financial services, technology and CPG industries. Oscar has an MBA from Harvard Business School, an economics degree from Stanford University and is a frequently requested speaker on brand building. Oscar grew up in Los Angeles, has worked and lived in Europe and now resides in New York.

About Material 

Built around a powerful research and data analytics core, Material helps clients achieve ambitious growth through insight-driven brand strategy, customer experience, product design and development. Material has a fifty-year history helping world-class companies accelerate and dominate in their respective industries. We do this through proprietary behavioral science approaches that unlock a deep understanding of the drivers of customer demand, combined with advanced data, analytics and AI that allow us to predict and influence demand curves and accelerate growth. In addition to serving the corporate market, Material has helped some of the world’s most celebrated cultural icons extend their personal brands into new product lines and the most influential companies globally generate new pathways to expanding their impact.

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