There's a new way to measure CX – introducing the Material Fidelity™ Index: See the 165 brands who ranked
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We make relationships that make a material difference.

We inform, design + build transformational customer experiences through the science of human understanding, systems of learning and design, and a whole lot of ingenuity.

OUR PHILOSOPHY

To be an actor in a person’s life, they have to be more than a transactor in yours

Gone are the days of trying to convince people to buy what you’re selling. In today’s digitally-driven, customer-centric world, the way to create value someone cares about is to truly understand better than anyone what they value, quickly translate those insights into action, and optimize your business models and experiences.

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Material Fidelity Index
NEWS

Material's Fidelity Index

The Index ranks 165 household brands and sets the new standard for measuring customer-centricity. Ultimately providing leaders deeper insight on how to better meet customer needs.

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WHAT WE DO

Winning in a digitally driven, customer-centric world requires the integration of four critical elements:

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Strategy +
Science

Understanding—and predicting—the needs and wants of the customer better than anyone with highly sophisticated and science-backed capabilities.

Design +
Build

Translating insights into experiences at the speed of business.

Engage +
Perform

Driving engagement at every moment of the customer experience.

Track +
Improve

Deploying systems of learning that perpetually ensure constant evolution and improvement.

Our Work

Client success stories

allstate-hero-1
zenni-square
Google
UVA Darden School of Business
Target brand positioning strategy

Allstate
We created a hyper-personalized, fully responsive digital platform for Allstate that empowers users to see and protect their homes in a whole new way.
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Zenni Optical
We helped Zenni Optical reframe the conversation and customer experience around direct-to-consumer eyewear, delivering exponential choice at dramatically lower price tags.
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Google
Google knows search; we know people. Together, we’re tapping into diverse mindsets to tackle some of today’s biggest issues. 
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UVA Darden School of Business
About 200,000 master’s degrees in business are conferred every year. And when graduate programs seem to grow on trees, what makes an MBA worth its letters? We helped UVA Darden distinguish itself as the one that puts your "why" to work.
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Target
Our science-driven understanding of Target’s customers helped the brand re-emerge as a leader in affordable, on-trend fashion.  
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RESOURCES

Our latest thinking

The Future of Customer Centric Marketing
Becoming truly customer centric is the new imperative. The good news? Those who step up have the opportunity to get ahead of the competition.
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10 Steps To A Transformational Customer Journey Map
Accelerate your CX success and power real organizational change with a transformational customer journey map in 10 easy steps.
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How to Build Fandom for Your Brand
Fandom is where passion meets community and informs identity. Brands who want to nurture this kind of engagement need to understand the nature of fandom itself.
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Careers

Help us build a better kind of company for a better kind of world

Material’s efforts rely on the individual and collective talent of an extraordinary and wide array of leaders and do-ers. Come join our growing team.

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Careers at Material
ABOUT US

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Interested in . . .

Google

Mercedes-Benz

Target

Zenni Optical

Allstate

UPS

Sephora

Pizza Hut

Momentive

Strategy Consulting
Market + Customer Insights
Data Science + Analytics
Behavioral Science
Cultural Foresight

Experience + Service Design
Innovation
Product Design
Experience + Data Platforms
Architecture + Implementation

Brand Design
Content + Creative
Media + GTM
Loyalty + CRM
CX Engagement

Brand Tracking
Experience Tracking
Campaign Effectiveness
Qualitative Communities
Performance + Growth Analytics

The Future of Customer-Centric Marketing: Insights and Opportunities

How to Use Your Brand Identity to Build Fandom

10 Steps To A Transformational Customer Journey Map

Who we are

Careers

Leadership

Contact Us

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