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PERSPECTIVE

03.05.2025

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PERSPECTIVE

Connected Experiences: Driving Change in CEM

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NEWS

02.25.2025

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NEWS

Material Announces Two Senior Leadership Appointments

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CASE STUDY

12.13.2024

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CASE STUDY

Optimizing Salesforce Marketing Cloud to Drive Loyalty and Engagement for Dr Pepper

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NEWS

11.26.2024

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NEWS

Material Receives Silver Award for Best Customer Experience Strategy with International Customer Experience Awards 2024

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PERSPECTIVE

11.24.2024

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PERSPECTIVE

The Role of AI in Personalizing Content Experiences

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PERSPECTIVE

11.22.2024

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PERSPECTIVE

Maximizing Email Engagement: Smart Segmentation Strategies in Salesforce

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PERSPECTIVE

11.14.2024

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PERSPECTIVE

To Grow Customer Loyalty, Embrace the Power of Habit

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PERSPECTIVE

11.13.2024

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PERSPECTIVE

Ad Effectiveness: A Glossary of Important Terms

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PERSPECTIVE

11.13.2024

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PERSPECTIVE

Ad Testing: A Glossary of Important Terms

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PERSPECTIVE

11.13.2024

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PERSPECTIVE

Ad Targeting: A Glossary of Important Advertising Terms

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PERSPECTIVE

09.23.2024

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PERSPECTIVE

12 Rules of Impactful Modern Loyalty Programs

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PERSPECTIVE

09.16.2024

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PERSPECTIVE

Employees Are the New Customers

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PERSPECTIVE

07.25.2024

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PERSPECTIVE

What Does Google’s Cookie Reversal Mean for Advertisers, Users and the Future of Digital Experiences?

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PERSPECTIVE

07.14.2024

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PERSPECTIVE

Customer Experience Journey Mapping: Why Your Business Needs It

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NEWS

06.12.2024

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NEWS

Material Celebrates Client Honorees in the 2024 Loyalty360 Awards Competition, Presented at Loyalty Expo

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PERSPECTIVE

06.06.2024

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PERSPECTIVE

The Evolving Social Landscape: New Research Reveals Shifting Trends in Usage, Sentiment and Strategy

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NEWS

05.22.2024

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NEWS

Recognizing Leading Work in Advertising, Creative, Brand and Social Media

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CASE STUDY

05.14.2024

Target
CASE STUDY

Target Circle: Revealing Human Insights to Build Deep Customer Connections

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CASE STUDY

05.14.2024

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CASE STUDY

Elevating a Meaningful Sustainability Narrative with a Trailblazing Partnership

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CASE STUDY

05.06.2024

Pods
CASE STUDY

Beyond Boxes: Helping PODS Move Up in the Moving and Storage Industry

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PERSPECTIVE

05.06.2024

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PERSPECTIVE

Faced with a Cookie-Free Future, How Can Digital Advertisers Adapt?

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PERSPECTIVE

04.24.2024

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PERSPECTIVE

What to Expect as GenAI comes to Google Search

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NEWS

03.06.2024

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NEWS

Material Wins Seven Awards in Local 2024 American Advertising Awards

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CASE STUDY

02.06.2024

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CASE STUDY

Creating Hyper-Targeted Campaigns for a Facility Services Leader

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CASE STUDY

02.02.2024

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CASE STUDY

Reintroducing a Brand for People of all Ages Who Want to be a Kid

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CASE STUDY

01.24.2024

Beyond the Cart
CASE STUDY

Beyond the Cart: Revamping Southeastern Grocers’ Existing Loyalty Program to Create Irresistible Incentives

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CASE STUDY

12.14.2023

Frame-9-CS
CASE STUDY

Transforming a Legacy Brand to Drive Engagement and Growth 

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CASE STUDY

12.13.2023

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CASE STUDY

Helping a Burger Brand Revamp Online Ordering

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NEWS

11.09.2023

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NEWS

Material Recognized by 2023 MarCom Awards with Seven Platinum & Gold Awards

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PERSPECTIVE

10.31.2023

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PERSPECTIVE

What is Implicit Identity Mapping® and How Does it Measure Customer Loyalty?

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