Material Changemakers – Interview Series: Episode 3 – Guillaume Papillon

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Over 17,000 kilometers from the small rural town where he grew up on the western coast of France, Guillaume Papillon found his home in Australia because it embodied the guiding philosophy of his life: always be open to new things, and never be satisfied.

Joining Material’s Ben Mooney on this episode is Guillaume Papillon, the head of marketing communications at Mable, Australia’s largest online platform designed to find independent support workers. In this conversation, Guillaume and Ben discuss how being a changemaker and being a challenger go hand-in-hand, how his previous experiences around the world in retail and tech inform his work at Mable and how his purpose-driven personality helps him put the individual first as Mable challenges the status quo of the care industry.

Listen to the episode now:

About Guillaume Papillon

Guillaume (G) is the head of marketing and communications at Mable, the online platform where people connect to provide and receive disability and aged care support their way. More than 25 million hours of support have been delivered through Mable over the last 11 years, enabling hundreds of thousands of people across Australia to live their kind of independence.

In his role, Guillaume is accountable for brand strategy and experience, overseeing customer marketing and insights and developing an exceptional – and accessible – digital experience, as well as disrupting the traditional care and support category through data-led PR and communications initiatives.

Guillaume has a wealth of experience in disrupting categories and building brands for online platforms, having previously worked as hipages’ head of brand and communications and having led CRM and lifecycle efforts for global food-delivery platform Delivery Hero. Guillaume’s experience also spans across international category-leading brands, such as Pernod Ricard’s global wine brand portfolio and beauty retailer Sephora in the USA.

Originally from France, Guillaume settled in Sydney in 2011 after completing his Master’s Degree in strategic PR from the University of Sydney. Guillaume is also a qualified wine expert, having successfully completed his WSET Diploma last year, an expert wine qualification only held by a few thousands people globally. He has since founded his wine-tasting side business, The Wine Apothecary.

About Ben Mooney

Having lived in multiple countries, led global teams, married and fathered three kids, change is something Ben knows all too well – which gives him the perfect background to explore the topic of change and its impacts around the world. In the Changemakers podcast, Ben, Material’s managing director for Asia-Pacific, focuses on illuminating guests’ stories, key moments and navigation points through their change journeys. An experienced interviewer, Ben previously hosted a series called The Business of Transformation.

About Material Changemakers

We all experience change. What we do with that change, though — how we approach it, navigate it, resist it or embrace it — varies wildly. In a global business landscape being transformed by AI, new ways of working and shifting customer expectations, the ability to harness the power of change is a vital advantage for effective business leaders.

Hosted by Material’s managing director for Asia-Pacific, Ben Mooney, Material Changemakers is a new interview series featuring in-depth conversations with global thought leaders from across the industry spectrum about critical moments of change in their lives. From the professional to the personal, listeners will garner insights on navigating life’s challenging inflection points, embracing change as an opportunity for exploration and growth, how to foster a culture of change and innovation and more.

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