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  • Services
        • STRATEGY + INSIGHTS
          • Customer Experience
          • Customer + Consumer Insights
          • Market Strategy
          • Data, Analytics and AI
          • Brand Measurement
        • EXPERIENCE INNOVATION
          • Product + Platform Engineering
          • Drupal Consulting Services
          • Omnichannel Experience
          • Loyalty
  • Perspectives
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Results for "services-category"

PERSPECTIVE

03.05.2025

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PERSPECTIVE

Connected Experiences: Driving Change in CEM

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NEWS

02.25.2025

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NEWS

Material Announces Two Senior Leadership Appointments

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CASE STUDY

12.13.2024

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CASE STUDY

Optimizing Salesforce Marketing Cloud to Drive Loyalty and Engagement for Dr Pepper

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NEWS

11.26.2024

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NEWS

Material Receives Silver Award for Best Customer Experience Strategy with International Customer Experience Awards 2024

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PERSPECTIVE

11.24.2024

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PERSPECTIVE

The Role of AI in Personalizing Content Experiences

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PERSPECTIVE

11.22.2024

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PERSPECTIVE

Maximizing Email Engagement: Smart Segmentation Strategies in Salesforce

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PERSPECTIVE

11.14.2024

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PERSPECTIVE

To Grow Customer Loyalty, Embrace the Power of Habit

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PERSPECTIVE

11.13.2024

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PERSPECTIVE

Ad Effectiveness: A Glossary of Important Terms

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PERSPECTIVE

11.13.2024

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PERSPECTIVE

Ad Testing: A Glossary of Important Terms

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PERSPECTIVE

11.13.2024

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PERSPECTIVE

Ad Targeting: A Glossary of Important Advertising Terms

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PERSPECTIVE

09.23.2024

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PERSPECTIVE

12 Rules of Impactful Modern Loyalty Programs

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PERSPECTIVE

07.25.2024

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PERSPECTIVE

What Does Google’s Cookie Reversal Mean for Advertisers, Users and the Future of Digital Experiences?

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PERSPECTIVE

07.14.2024

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PERSPECTIVE

Customer Experience Journey Mapping: Why Your Business Needs It

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NEWS

06.12.2024

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NEWS

Material Celebrates Client Honorees in the 2024 Loyalty360 Awards Competition, Presented at Loyalty Expo

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NEWS

05.22.2024

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NEWS

Recognizing Leading Work in Advertising, Creative, Brand and Social Media

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CASE STUDY

05.14.2024

Target
CASE STUDY

Target Circle: Revealing Human Insights to Build Deep Customer Connections

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NEWS

03.06.2024

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NEWS

Material Wins Seven Awards in Local 2024 American Advertising Awards

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CASE STUDY

01.24.2024

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CASE STUDY

Beyond the Cart: Revamping Southeastern Grocers’ Existing Loyalty Program to Create Irresistible Incentives

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NEWS

11.09.2023

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NEWS

Material Recognized by 2023 MarCom Awards with Seven Platinum & Gold Awards

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PERSPECTIVE

10.31.2023

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PERSPECTIVE

What is Implicit Identity Mapping® and How Does it Measure Customer Loyalty?

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PERSPECTIVE

09.19.2023

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PERSPECTIVE

Mapping the Customer Experience, Segment By Segment

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PERSPECTIVE

08.24.2023

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PERSPECTIVE

How to Avoid Common CDP Pitfalls and Improve Outcomes

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NEWS

08.23.2023

QSR: How Restaurant Brands Can Compete With Third-Party Delivery
NEWS

QSR: How Restaurant Brands Can Compete With Third-Party Delivery

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PERSPECTIVE

08.23.2023

How Brands Can Navigate an AI-Enabled Marketplace
PERSPECTIVE

How Brands Can Navigate an AI-Enabled Marketplace

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CASE STUDY

08.23.2023

Whataburger
CASE STUDY

Jumpstarting the New Year for Whataburger with a Digital Campaign

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CASE STUDY

08.23.2023

Delivering a Modern Loyalty Program with Mouth-Watering Rewards
CASE STUDY

Delivering a Modern Loyalty Program with Mouth-Watering Rewards

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PERSPECTIVE

08.14.2023

Your Loyalty Program Is Broken — Here’s How To Fix It
PERSPECTIVE

Your Loyalty Program Is Broken — Here’s How To Fix It

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PERSPECTIVE

08.14.2023

Keeping Your CX on Track
PERSPECTIVE

Customer Journey Management – Keeping Your CX on Track

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PERSPECTIVE

08.14.2023

Customer Experience Consulting_ Using Customer Experience Research to Understand Your CX
PERSPECTIVE

Using Customer Experience Research to Understand Your CX

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PERSPECTIVE

08.14.2023

Customer Experience Consulting_ Mobilize Your Employees to Deliver Better CX
PERSPECTIVE

Mobilize Your Employees to Deliver Better CX

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