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PERSPECTIVE

03.05.2025

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PERSPECTIVE

Why AI Agents Are Now Integral to Marketing

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PERSPECTIVE

01.17.2025

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PERSPECTIVE

Do You Really Know the Customers in Your Loyalty Program?

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PERSPECTIVE

12.12.2024

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PERSPECTIVE

The AI & CDP Blueprint for Dynamic Segmentation: A Roadmap to Real-time Personalization

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PERSPECTIVE

11.24.2024

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PERSPECTIVE

The Role of AI in Personalizing Content Experiences

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PERSPECTIVE

11.22.2024

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PERSPECTIVE

Maximizing Email Engagement: Smart Segmentation Strategies in Salesforce

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PERSPECTIVE

11.13.2024

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PERSPECTIVE

Why Customer Segmentation Is Vital for Personalization and Brand Loyalty

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PERSPECTIVE

11.06.2024

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PERSPECTIVE

Brand Strategy: How to Develop a Brand Activation Plan

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PERSPECTIVE

10.24.2024

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PERSPECTIVE

What Brands Need to Know About the Power of Memory

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PERSPECTIVE

10.17.2024

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PERSPECTIVE

Decoding Motivation, a Complex Force Behind Consumer Decisions

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PERSPECTIVE

07.14.2024

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PERSPECTIVE

Customer Experience Journey Mapping: Why Your Business Needs It

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PERSPECTIVE

06.20.2024

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PERSPECTIVE

How Brands Can Use Value to Build Deeper Customer Connections and Drive Lasting Loyalty

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NEWS

06.12.2024

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NEWS

Material Celebrates Client Honorees in the 2024 Loyalty360 Awards Competition, Presented at Loyalty Expo

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CASE STUDY

05.14.2024

Target
CASE STUDY

Target Circle: Revealing Human Insights to Build Deep Customer Connections

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CASE STUDY

05.14.2024

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CASE STUDY

Elevating a Meaningful Sustainability Narrative with a Trailblazing Partnership

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PERSPECTIVE

04.24.2024

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PERSPECTIVE

What to Expect as GenAI comes to Google Search

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PERSPECTIVE

04.10.2024

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PERSPECTIVE

How to Become an Everyday Travel Brand

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CASE STUDY

02.13.2024

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CASE STUDY

Driving Customer-Centricity through An Enterprise-Wide Measurement Program

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PERSPECTIVE

01.14.2024

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PERSPECTIVE

Why Market Segmentation Is Key to Growing Your Brand

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NEWS

10.17.2023

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NEWS

Material Named a Runner-Up in 2023 Braze Torchie Awards for Agency Partner Story of the Year

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CASE STUDY

08.23.2023

Helping Target Design for the Future
CASE STUDY

Helping Target Design for the Future

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CASE STUDY

08.23.2023

Whataburger
CASE STUDY

Jumpstarting the New Year for Whataburger with a Digital Campaign

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CASE STUDY

08.23.2023

Delivering a Modern Loyalty Program with Mouth-Watering Rewards
CASE STUDY

Delivering a Modern Loyalty Program with Mouth-Watering Rewards

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CASE STUDY

08.22.2023

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CASE STUDY

Designing a More Inclusive Sephora 

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PERSPECTIVE

08.14.2023

Walmart Embraced Irrationality And Won—Heres What CX Innovators Can Learn From Its Success
PERSPECTIVE

Walmart Embraced Irrationality And Won—Here’s What CX Innovators Can Learn From Its Success

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PERSPECTIVE

08.14.2023

Consumer Motivation and the Luxury Market – Lessons for Brands
PERSPECTIVE

Consumer Motivation and the Luxury Market – Lessons for Brands

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CASE STUDY

08.11.2023

Helping Zenni Optical Reframe the Eyewear Experience
CASE STUDY

Helping Zenni Optical Reframe the Eyewear Experience

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