How do you deliver truly customer-centric experiences? Material solves for the most pressing business challenge of the coming decade through the fluid integration of customer understanding with design and technology expertise that can respond ever-faster to evolving customer needs. We leverage a science-based engine for understanding people to create transformational customer relationships for our clients.
We’ve been developing science-based tools for customer understanding for over 40 years - and have spent the past decade constructing the design and technology capabilities that allows us to learn + make in unison. That’s our special sauce - using a science based understanding of what customers need to make experiences they can’t live without.
We believe that in a customer-led world, it’s critical to start with their view.
See me. Know me. Really know me.Bring your sharpest game because I’m a moving target.A shopper AND a voter AND a maker. An NPR fan and a South Park student.A driver AND a guest AND a dog food subscriber. AND AND AND.
We’re way past the era where you try to convince me that I want to buy what you sell.
Today the way to create value I care aboutis to care about what I value.
And then create that.
Because, in the times we live in, isn’t your relevance actually decided from where I sit?
Stay close to me and my truths, and the possibilities Can. Be. Endless.To get there, I need you to be in step, in touch, in perpetual learning about what matters to me right now. And now.
Stay curious and nimble because my favor refreshes as quick as my TikTok For You page. And every great experience I have with another brand in any part of my life just raised the bar for yours.
Design extraordinary experiences that compel me to bring you into my how-did-i-ever-live-without-this list. Because to be an actor in my world, I’ve got to be more than a transactor in yours.
It’s the Material difference that gets me.
Chief Executive Officer
Chief Financial Officer
Chief People Officer
Chief Marketing Officer
Chief Transformation Officer
Chief Operating Officer
Chief of Staff
President of Insights, Data, and Science
President, Action Division
Chief Strategy & Growth Officer
Senior Vice President of Strategic Partnerships
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Strategy ConsultingMarket + Customer InsightsData Science + AnalyticsBehavioral ScienceCultural Foresight
Experience + Service DesignInnovationProduct DesignExperience + Data PlatformsArchitecture + Implementation
Brand DesignContent + CreativeMedia + GTMLoyalty + CRMCX Engagement
Brand TrackingExperience TrackingCampaign EffectivenessQualitative CommunitiesPerformance + Growth Analytics
The 2022 Material Fidelity Index
The Future of Customer-Centric Marketing: Insights and Opportunities
How to Use Your Brand Identity to Build Fandom
10 Steps To A Transformational Customer Journey Map
Who we are