Designed and implemented a multi-year initiative that began with collaborative executive workshops to accelerate the company’s digital transformation across data departments, commerce functions and the entire customer experience
Conducted qualitative research including one-hour online interviews with current and target customers
Conducted quantitative assessments to rank and prioritize potential web features
Launched a new eCommerce platform to drive performance across all channels and all business units in North America
Material partnered closely with the client to craft a comprehensive strategy aimed at leveraging actionable data and human-centered design methodologies to enrich both the digital and physical customer journey. Our collaborative efforts facilitated the client’s transition towards a cohesive and streamlined data infrastructure, fostering efficiency and unity across their operations.
The outcomes were remarkable: a notable 35% surge in daily website users, a 10% uptick in engagement metrics and a corresponding 10% drop in bounce rates. These achievements not only ensured a seamless digital experience but also empowered the client to captivate and inspire users both online and during their physical interactions, creating a harmonious journey across all touchpoints.