Conducted UX/CX assessments to identify key points of friction, as well as customer product and knowledge gaps that hindered a smooth digital experience
Used learnings to reveal critical points that were negatively impacting appointment booking conversion rates, average order value and credit/financing application conversion rates
Leveraged insights into a prioritization workshop to co-create a roadmap of the most impactful opportunities
Designed updated experiences to improve the overall shopping experience, increase conversion rates and generate more growth
Material unearthed critical customer insights and usability enhancements through meticulous customer research and comprehensive UX/data evaluation. This informed the creation of an actionable product roadmap and a refined UX/UI design. Our distinctive approach, bridging insights, strategy and design, culminated in the development of five innovative design features, elevating the digital experience significantly. Initial testing of two key features anticipated a revenue boost of approximately $5.5 million over the span of 12 months, fostering a seamless digital journey for customers and bolstering conversion rates for the company.