Where Is The Next Growth For Restaurants?



Where is the new growth for restaurants?

The restaurant industry may never return to “normal.”

Through recessions, inflation and a global pandemic, one constant holds: evolution isn’t simply necessary. It’s the new normal.

New elements of the customer relationship have naturally emerged in response to COVID, rewiring the standard dine-in and drive-thru models that dominated QSR until 2019—think loyalty programs, mobile ordering and third-party delivery apps.

So what’s it take to keep up? Or better yet, get ahead?

Rebooting your growth and building a more competitive offering starts and ends with the customer—hearing them, knowing them and rewarding them at the most crucial points of contact.

Download Material’s insights and see how we’re helping QSR brands own the customer relationship in light of the industry’s fundamental shifts.