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Author: Max Branson

A New Kind of Company for a Customer-Centric World

Material is a new kind partner; we guide brands from insight to action in pursuit of more durable customer relationships.

Material Expands Senior Leadership Team as Growth and Evolution Accelerate

Material announces the appointment of two key leadership hires to further support its growth and evolution.

How Consumer Behaviors Are Evolving: Habits, Identity, and the Importance of Omnichannel

Data and behavioral science show how consumer habits are shifting in the wake of COVID. Here are four key insights from Material’s trackers to help you navigate 2022 and beyond.

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Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-centric business models and experiences + deploy measurement systems – to build transformational relationships between businesses and the people they serve.

WORK

Google

Mercedes-Benz

Target

Zenni Optical

Allstate

UPS

Sephora

Pizza Hut

Momentive

SERVICES

Strategy Consulting
Market + Customer Insights
Data Science + Analytics
Behavioral Science
Cultural Foresight

Experience + Service Design
Innovation
Product Design
Experience + Data Platforms
Architecture + Implementation

Brand Design
Content + Creative
Media + GTM
Loyalty + CRM
CX Engagement

Brand Tracking
Experience Tracking
Campaign Effectiveness
Qualitative Communities
Performance + Growth Analytics

PERSPECTIVES

The Future of Customer-Centric Marketing: Insights and Opportunities

How to Use Your Brand Identity to Build Fandom

10 Steps To A Transformational Customer Journey Map

ABOUT

Who we are

Careers

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Work
  • Google: Customer Insights
  • Mercedes-Benz: Customer Experience
  • Target: Customer Segmentation
  • Zenni Optical: Brand Strategy
  • Allstate: Customer Experience
  • UPS: Social Media & Analytics
  • Sephora: Customer Loyalty
  • Pizza Hut: Customer Loyalty
  • Momentive: Brand Transformation
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SERVICES
Strategy + Science
Strategy Consulting
Market + Customer Insights
Data Science + Analytics
Behavioral Science
Cultural Foresight
Design + Build

Experience + Service Design
Innovation
Product Design
Experience + Data Platforms
Architecture + Implementation

Engage + Perform
Brand Design
Content + Creative
Media + GTM
Loyalty + CRM
CX Engagement
Track + Improve

Brand Tracking
Experience Tracking
Campaign Effectiveness
Qualitative Communities
Performance + Growth Analytics

Popular Resources
  • The Future of Customer-Centric Marketing: Insights and Opportunities
  • How to Use Your Brand Identity to Build Fandom
  • 10 Steps To A Transformational Customer Journey Map
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