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Unlocking the Potential of Franchise Mythology: A Framework for Brand Growth

A singular property can deliver a complete, end-to-end experience, but a franchise promises more: multiple narratives and experiences leading to the creation of a brand universe.

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In recent years, we’ve partnered with major movie studios, video game developers and publishers, professional sports teams, global toy companies, and more to surface authentic opportunities to further the fan experience and drive brand growth. Through this extensive portfolio of work, we’ve learned the ways in which franchises can actively nurture the multidimensionality of all kinds of fandom, offering pathways to engagement that support community, identity, and enrichment. From entertainment and media to consumer goods and technology, it’s possible to leverage the potential of franchise mythology across numerous categories.

Download our latest eBook for our framework and multi-phase approach to deliver success. You’ll walk away knowing what it takes to translate deep human and cultural understanding into strategies that nurture current fans and capture new ones.

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Material is a modern marketing services company powered by sophisticated analytics, deep human understanding, and design thinking.