The Essentials of Customer Loyalty and Engagement

Loyalty programs have been around for decades, but in the wake of the pandemic, website cookies regulation, and declining costs of technology solutions, they’ve become integral to launching enticing, profitable customer-engagement experiences.

The stakes are high: while buying, integrating, and supporting new systems can seem expensive, it’s more costly (and risky) to create a cumbersome or difficult customer experience. In this webinar, Sean Eidson (General Manager of Loyalty + CRM at Material) shared tips to shape loyalty programs that dramatically improve profits, minimize risks, and grow brand love.   

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What you’ll learn:

• Why a deep, human understanding of your consumer is at the core of building effective and engaging loyalty programs
• Key drivers we’ve identified that build high-fidelity brands
• Thought starters to help you begin launching successful customer-engagement experiences