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The Essentials of Customer Loyalty and Engagement

Create passionate, durable relationships that drive growth. Learn how to increase engagement and brand love through your loyalty program.
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Loyalty programs have been around for decades, but in the wake of the pandemic, website cookies regulation, and declining costs of technology solutions, they’ve become integral to launching enticing, profitable customer-engagement experiences.

The stakes are high: while buying, integrating, and supporting new systems can seem expensive, it’s more costly (and risky) to create a cumbersome or difficult customer experience. In this webinar, Sean Eidson (General Manager of Loyalty + CRM at Material) shared tips to shape loyalty programs that dramatically improve profits, minimize risks, and grow brand love.   

What you’ll learn:

About the author

Sean Eidson
Sean Eidson leads the Loyalty Practice at Material. He just finished a gig at SMU’s Cox School of Business where he was a Director at the Brierley Institute for Customer Engagement. He has developed Loyalty and Customer Engagement strategies for AT&T, Bridgestone, Synchrony Financial, Hertz and dozens of other brands.

Read more by Sean Eidson
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