Our story.
A collaborative built from legendary, pioneering practices across research, strategy, design, and brand building. Over 30 years of complementary entrepreneurial spirit, united for wider, deeper, and more innovative challenges together.
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19731973OriginInsights expertise a half-century in the makingBorn from data with an entrepreneurial mindset, LRW was founded in 1973 (as Lieberman Research Worldwide) to bring fresh thinking and new approaches to market research.
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20002000OpportunityA human approach to solving business problemsIn the early 2000's, LRW launched a vision to help brands drive more actionable results by combining sophisticated data analytics and deep human understanding.
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20152015ExpansionBuilding brands from insight out.In 2015, LRW embarked on a plan to acquire nine industry-leading companies with teams of world-class researchers, creatives, strategists, media planners, and technologists. Clients immediately benefited from an expanded set of solutions that combine sophisticated analytics, deep human understanding, and design thinking.
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20202020ArrivalBuilt for today's brands with incisive insights and decisive actions.In 2020, we united as Material, seamlessly weaving together end-to-end capabilities to solve increasingly complex marketing challenges, joining forces to make a bigger and broader impact for our clients.
Where we are.
Our team is spread across the world, working collaboratively with our brand partners, and with dedicated offices in:
San Francisco/Bay Area
1250 53rd Street Suite 5
Emeryville, CA 94608
Emeryville, CA 94608