Product + Experience Design

When you’re beginning with just an idea, it’s essential to ground your design in usability and sustainability. Collaborate across teams and focus on creating intuitive, customer-centric experiences to turn abstract concepts into something tangible. Rapidly prototype and gather feedback early to shape a product that is both feasible and valuable without relying on assumptions.  

Every design decision you make should be purposeful, from supporting accessibility and consistency to seamless integration with existing systems. This approach reduces rework, accelerates adoption and creates a clearer path to ROI. 

The early stages carry several risks: the product may not address real users’ needs, people may struggle to use it, it may look appealing but fail in practice or it may unintentionally exclude users with different abilities. These issues often surface when teams lack clarity about the problem or rely too heavily on intuition instead of early evidence. 

As a product matures, different signals start to appear. Engagement may flatten; support issues may cluster around the same moments and product growth may stall. These signs usually indicate that a redesign or optimization is needed. 

Each of these risks can be turned into an opportunity to strengthen the product. 

To unify your digital and physical experiences, we start by examining your entire customer journey. By returning to human-centered design principles, we help teams uncover what’s not working and clarify what users need. Based on these insights, we shape experiences that are intuitive, inclusive and aligned with how people interact with them over time. 

We approach this at three levels to ensure your digital and physical experiences work as one. Through our UX Design services, we make sure each digital product is clear, intuitive and easy to use. Through our Service Design practice, we align with the people, processes and behind-the-scenes operations that support every interaction. And through Omnichannel Experience Design, we connect all digital and physical touchpoints, so that customers experience your brand as one connected system. 

Material supports organizations through the full journey from design to implementation, ensuring your vision becomes a fully functional, high-impact product.  

Our experience teams translate user needs into clear, actionable designs, while our platform engineering teams handle the technical execution — building scalable systems, secure architectures and optimized cloud environments for reliable performance. Together, they ensure the experience users see and feel is fully powered by strong, future-ready technology underneath. 

Material extends your in-house capabilities with deep expertise in behavioral science, data-driven experience optimization and modular systems design. We bring a fresh outside perspective, proven experience, industry best practices and advanced research methods that reveal opportunities and pain points your team may not see from within the organization.  

Working closely with your team, we help you move faster, align around insights and deliver with greater clarity and confidence.  

We stay involved for as long as you need us. Our goal is to make sure your product continues to grow, evolve and deliver value.  

For some of our clients, we act as extended teams and while others bring us back for new initiatives. Our support services include user experience research for ongoing optimization and benchmarking, user experience improvements, bug fixes, performance monitoring and updates as technology or user needs evolve.