Bonnie Matosich

Partner, Strategy & Innovation

Bonnie K. Matosich is a consumer growth strategist with an exceptional 30-year track record driving revenue for retail, DTC/B2B, entertainment, and healthcare brands. Bonnie helps brands ranging from disruptive startups to Fortune 500 companies understand consumers, drive customer experience transformations, and build omni-channel relationships. Bonnie, a trusted CEO advisor currently on the board of the Logan Health Medical Center, began her career at the CIA and went on to work at McKinsey, tech startups, and a leading educational software. At The Walt Disney Company, she helped create Disney+ and bring in $7B in revenue for Disney Parks & Resorts. Bonnie holds an MBA from the University of Virginia Darden Graduate School of Business and a Bachelor of Arts in Mathematics from the University of Montana, where she lives with her family.

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How to Leverage Segmentation to Fuel Both Strategy and Activations that Drive Results

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