Chris McNichols

Associate Director, Social Analytics

Chris has been a part of Material’s online anthropology team for the last 10 years and is an expert in making sense of organic, unprompted data. He’s worked across a wide range of categories but has ample experience working in sports media and technology. Chris is currently getting his master’s degree in integrated marketing communications at Northwestern and lives in the north suburbs of Chicago. A die-hard sports fan, he’s probably too optimistic about the Chicago teams he supports.

Content by this Author

The Attention Playoffs: The Sports Moments That Make Fans Tune In

What Makes a Great Oscars Telecast? A Framework from Online Anthropology

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