Katie Currall

SVP, Portfolio Lead

Since joining Material in 2004, Katie Currall has become one of the company’s most accomplished client development leaders. In her current role, she leads a portfolio focused on lifestyle brands in wellness, apparel, and beauty, guiding them through growth strategy, design, and integrated marketing initiatives.

With a foundation in consultative insights, Katie has partnered with iconic global brands to scale their businesses and deepen customer connections. She brings extensive experience helping companies navigate diverse markets through a nuanced understanding of consumer behavior, cultural dynamics, and whitespace opportunities.

Katie’s superpower lies in connecting people and ideas to uncover what’s possible—turning insight into inspiration and strategy into action.

She holds a B.S. in Brand Strategy from the USC and lives in Southern California with her husband, two kids, and their large, but not-at-all-intimidating Bernedoodle.

Content by this Author

How to Leverage Segmentation to Fuel Both Strategy and Activations that Drive Results

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