Lauren Murphy, PhD

AVP, Center for Human Understanding

Lauren brings a behavioral science lens to help our clients understand consumer needs and behaviors. From uncovering implicit motivations to developing strategies that drive new habits, Lauren partners with teams across Material to ensure our solutions are grounded within the realities and constraints of human psychology.

Prior to Material, Lauren spent a decade in academic psychology researching the evolution and development of emotional processing, culminating in a PhD from Emory University. She is also passionate about sustainability at Material and beyond, co-leading the Material Sustainability Segmentation and volunteering to educate New Yorkers about endangered shorebirds with the NYC Plover Project.

Content by this Author

To Grow Customer Loyalty, Embrace the Power of Habit

The Science of Implicit Responses: Feelings First, Thoughts Later

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