Phil Heuring

SVP, Qualitative Insights

Phil is an insights and strategic communications leader with a growth mindset, applying insights to drive brand and business success for Fortune 500 companies over the past 20 years. Phil has a background as a Planner in brand communications, an agile attitude, and experience across all major sectors and audiences (B2B + B2C). His focus is infusing integrated research with strategic direction to inspire teams, inform decision making, and drive meaningful outcomes. Phil has a BS from Northwestern University and studied both Film and Economics.

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Are You Baking or Cooking? Deciding How and When to Apply AI in UX Research

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