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Introducing M+ Brand Fidelity

WHAT IS M+ BRAND FIDELITY?

In an era of constant disruption, brands need more than legacy frameworks to drive growth. They need a proven, predictive system that connects consumer intelligence to business outcomes.

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6 proven drivers.

2 dimensions.

Zero guesswork.

 

 

M+ Brand Fidelity unifies in-the-moment and long-term performance into one predictive, actionable North Star metric for modern brands – backed by Material’s 50+ years of leadership in behavioral science and consumer insights.

Which brand investments actually drive growth?

M+ Brand Fidelity guides critical decisions and growth investments with customer value at the center.

Brand Health

Enhance predictiveness and
strategic clarity

CX Strategy

Pinpoint and prioritize high-impact fixes or enhancements

Brand Strategy

Create more sustainable brand value

Loyalty

More predictive and emotionally resonant loyalty strategies

Journeys

Identify which touchpoints drive or destroy loyalty and equity

Segmentation

Prioritize investable audiences and increase relevance

Start building customer value.

2X

People are twice as likely to advocate for, try new products of and pay premium for High Fidelity brands.

2.5X

High Fidelity brands deliver 2.5x stronger profitability and revenue growth than Low Fidelity brands.

3X

High Fidelity brands are 3x likelier to be seen as highly differentiated relative to their competitors.

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What’s in the 2026 Intelligent Growth Report?

  • The six drivers of High Brand Fidelity
  • Insights from 24,000 consumer voices
  • Cultural trends and industry benchmarks
  • Financial linkages from a proprietary Economic Evaluation Model

Industry insights, powered by M+ Brand Fidelity

Entertainment

Entertainment leaders have mastered global access, but relevance with emerging audiences will depend on participatory experiences that invite co-creation, engagement and belonging.

Consumer Technology

Tech devices increasingly deliver proactive, integrated solutions. With greater resonance with consumers’ sense of identity and culture, brands can shift from functional to transformative.

Travel

Leading brands in travel build on the basics of reliable, frictionless experiences to meet consumer desire for intentional, personal story-making.

Retail

Macro-shifts in retail are fueling demand for experiences that elevate value, transparency and meaning while aligning seamlessly with consumers’ everyday routines.

Get industry insights.