Consumer Insights

Fuel Intelligent Growth with Deeper Human Understanding

Material combines behavioral science, advanced analytics and more than 50 years of research expertise to uncover what truly drives your customers – and act on it at scale.

＋ Combine human insights with AI-powered optimization
＋ Decode consumer motivations to fuel more resonant strategies
＋ Go from static outputs to dynamic ecosystems of learning and action

We’ve Helped 75% of the Fortune 500 — Let’s Talk About You

Campaign Consumer Insights

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We help the world’s leading brands unlock actionable consumer insights and market intelligence.

Business thrives at the intersection of human insights and cutting-edge technology.

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Tap into AI amplification.

AI is not just about automation — its real power comes from how much it can amplify the work of the human experts, powering deeper insights and more effective, scalable activation.

The noise is growing — and so is the challenge of breaking through it.

From too many surveys to infinite available options, consumers are being bombarded with more touchpoints than ever. Meaningful engagement demands a strategic approach throughout the customer lifecycle.

The human edge in an algorithmic world.

Algorithms are increasing the possibilities for personalized experiences. But to go beyond surface-level connections, brands must tap into the human drivers of behavior, from habits to motivations, memories and identities.

Put synthetic data to work.

Synthetic data, created through AI to mimic real-world patterns and structures, offers speed and scale. When used right, it can be an invaluable tool for experimentation and research program augmentation.

Industry-leading research and insights. Transformative business outcomes.

Segmentation

Our segmentation services enable our clients to find and quickly act upon the optimal pathways for growth. Built for activation, our segmentation solutions unlock opportunities for differentiation, innovation and connection.

Customer Journey Mapping

Material’s customer journey mapping services help businesses craft both online and offline experiences for the moments that matter most. Optimize your customer journeys with our approach grounded in behavioral and data science.

Brand Health Tracking

We rigorously align our approach with key business objectives to operationalize insights. Our flexible tools, custom dashboards and automated reporting systems arm you with what you need to play and win.

Data, Analytics + AI

Our data and AI consulting services go beyond surface-level analytics, integrating AI with real-world research to ensure every insight is grounded in reality, not just algorithms.

Proven Industry Leadership

50+

years of research and insights expertise

>90%

client retention

75%

of Fortune 500 are clients

Where You Can See Us

Client Stories

Target

Uncovered key human truths to reimagine the Target Circle loyalty program.

Financial Services Leader

Transformed corporate research workflows through our AI Accelerator program.

National Pork Board

Delivered segmentation strategies that drove long-term growth in the pork category.

Global Consumer Tech Leader

Enabled a global leader to navigate modern entertainment with deep audience insights.

Have Questions? Get In Touch

Contact

Deep human insights aren’t just key to consumer understanding. They are foundational to growth, innovation and adaptability.

Collette Eccleston - PhD, SVP, Center for Human Understanding

About Material

Material is an intelligent growth company. Fueled by a powerful core in market research, behavioral science and data analytics, Material has a fifty-year history of building customer intelligence into brands and experiences that compete and win. Material works with world-class companies to anticipate and capitalize on cultural and market shifts, understand and influence consumer behavior and shape demand.