Consumer Insights

Unlock Actionable Growth Opportunities Through Human-Centered Market + Consumer Research

In a landscape of evolving consumer expectations and disruptive forces, businesses require both clarity and foresight to drive growth. Leverage Material’s 50+ years of industry leadership in behavioral insights and data science to learn what really matters to your customers — sophisticated consumer intelligence that can be implemented rapidly and at scale.

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Campaign Consumer Insights

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Business thrives at the intersection of human insights and cutting-edge technology.

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Tap into AI amplification.

AI is not just about automation — its real power comes from how much it can amplify the work of the human experts, powering deeper insights and more effective, scalable activation.

The noise is growing — and so is the challenge of breaking through it.

From too many surveys to infinite available options, consumers are being bombarded with more touchpoints than ever. Meaningful engagement demands a strategic approach throughout the customer lifecycle.

The human edge in an algorithmic world.

Algorithms are increasing the possibilities for personalized experiences. But to go beyond surface-level connections, brands must tap into the human drivers of behavior, from habits to motivations, memories and identities.

Put synthetic data to work.

Synthetic data, created through AI to mimic real-world patterns and structures, offers speed and scale. When used right, it can be an invaluable tool for experimentation and research program augmentation.

We help the world’s leading brands unlock actionable consumer insights and market intelligence.

Where You Can See Us

Proven Industry Leadership

40+

years of research and insights expertise

>90%

client retention

75%

of Fortune 500 are clients

Industry-leading research and insights. Transformative business outcomes.

Segmentation

Our segmentation services enable our clients to find and quickly act upon the optimal pathways for growth. Built for activation, our segmentation solutions unlock opportunities for differentiation, innovation and connection.

Customer Journey Mapping

Material’s customer journey mapping services help businesses craft both online and offline experiences for the moments that matter most. Optimize your customer journeys with our approach grounded in behavioral and data science.

Brand Health Tracking

We rigorously align our approach with key business objectives to operationalize insights. Our flexible tools, custom dashboards and automated reporting systems arm you with what you need to play and win.

Data, Analytics + AI

Our data and AI consulting services go beyond surface-level analytics, integrating AI with real-world research to ensure every insight is grounded in reality, not just algorithms.

Client Stories

Target

Uncovered key human truths to reimagine the Target Circle loyalty program.

Financial Services Leader

Transformed corporate research workflows through our AI Accelerator program.

National Pork Board

Delivered segmentation strategies that drove long-term growth in the pork category.

Global Consumer Tech Leader

Enabled a global leader to navigate modern entertainment with deep audience insights.

Have Questions? Get In Touch

Contact

Deep human insights aren’t just key to consumer understanding. They are foundational to growth, innovation and adaptability.

Collette Eccleston - PhD, SVP, Center for Human Understanding

About Material

Material is a global strategy partner that combines deep human insights with modern technology – a proprietary science + systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve.