Given these expectations and challenges, optimizing how you manage and use customer data paves the way for significant improvements and strategic advantages.
Benefits of customer data maturity
Data maturity, especially for customer data, is crucial to optimise decision-making, enhance customer experiences, and achieve operational efficiency. Mature data practices lead to:
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Better Decision-Making: Move from intuition-based to insight-driven strategies.
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Increased Revenue: Leverage customer data for effective upselling and cross-selling.
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Improved Customer Satisfaction: Anticipate and meet customer needs to foster loyalty.
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Improved Efficiency: Reduced risk and costs by improving data quality and secure access.
Why take a Return on Customer Data Assessment?
The Return on Customer Data Assessment is a complimentary data maturity assessment from Material, aimed at enhancing your organisation’s use of customer data.
Using the world’s leading data assessment framework and a custom AI system, we’ll examine your current customer data capabilities, identify areas for improvement, and offer actionable steps to increase customer satisfaction and drive revenue.
Our assessment approach
The Return on Customer Data Assessment comprises three or four workshops, held in-person or virtually at your convenience. These workshops cover:
1
Workshop
Strategic Use of Customer Data
2
Workshop
Customer Data Quality and Completeness
3
Workshop
Operational Excellence in Customer Data
4
Workshop
Data Governance and Management
Download an overview of our Return on Customer Assessment approach
What you’ll get
Following the completion of your assessment, you’ll receive a comprehensive report, including:
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An executive summary detailing your data management landscape and maturity levels
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A list of prioritised, actionable recommendations for immediate improvement
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A detailed analysis of your capabilities across 12 key data management areas
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