Transformative UX Research

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The consumer mindset is always in motion—today’s motivators are tomorrow’s history. Achieving high-performance, low-friction interfaces and interactions means testing, analyzing and implementing at the same rate your customers evolve.

At Material, our team of UX researchers serves some of the world’s largest brands with a nimble, iterative approach that’s built for the moment.

What we do

We conduct dimensional, scalable UX research that seeks to empathize with users, identify information gaps and define new areas of opportunity.

Generative research
Personas. Journeys. Archetypes.
We conduct expansive on-premise and remote interviews to pin down cultural and environmental motivators that shape decision-making.
Experience evaluation
Strengths and weaknesses. Risks and rewards.
We analyze existing experiences to make tactical recommendations through exhaustive competitive analyses, heuristic evaluations, SEO audits and whatever your brand needs to expand on its success.
Usability research
A/B Testing. Tree testing. Firsthand experience insights.
We meticulously evaluate product performance, ease of use, navigability to find the paths of least resistance and highest efficacy.
Validation research
Feedback sessions and real-world implications.
We query actual users before ideas go to market, proofing them at the point of discovery.

 



Why Material

We combine deep qualitative research expertise with quantitative methodologies to solve pressing UX challenges. Our research translates to action—not simply conclusions.

Global reach
We carry a wealth of experience conducting research across the globe, plucking insights from audiences big and small.
Pace of play
We put the rapid in rapid research, with the unique ability to source hard-to-reach audiences and find results faster.
We speak engineer
And designer. And product lead. We’re experts in quantitative techniques, easily integrating studies designed on platforms like Qualtrics to apply testing and analysis to each team’s goals and initiatives.
The bigger picture
We flank our data scientists and researchers with strategists, pegging the implications of our findings to larger business goals and next-best actions.

 

 

Perspectives

Core Values
Our 5 Core Values
Through empathy and immersion, we serve clients as an unbiased UX partner that sees the world through both the eyes of the audience and the client. READ MORE
New wave of UX research
New Wave of UX Research
User-centric and research-intensive, modern UXR relies as much on the human experience as emergent technology. READ MORE

 

 

Our Work

Generative research
Improved experiences
Material translated Les Schwab’s brick-and-mortar experience to digital platforms, yielding higher conversion rates and further growth opportunities. READ MORE
Experience evaluation
Future readiness
Conducting a qualitative review of State Farm’s emerging tech, Material analyzed cross-organizational perspectives to create a multi-year roadmap for the company’s connected car experience. READ MORE
Usability research
Digital transformations
Our experts reimagined the Yamaha customer experience, revamping the eCommerce platform around actionable usability and prototype testing. READ MORE
Usability research
Added capacity
Material facilitated a tech leader’s ability to create rapid studies, conducting evaluative and generative research to inform everything from recruiting practices to project management. READ MORE

 

 

About Us

Material is a global strategy partner that combines deep human insights with modern technology—a proprietary science + systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design and build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve.

Ready to talk?

Our team of UX researchers is ready to listen. Send us a note and tell us about the challenges in front of your team.

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