Building a Scalable Platform to Streamline Publishing for a Major Media Company

Global Media Conglomerate

Building a Scalable Platform to Streamline Publishing for a Major Media Company

Challenge

Our client, a global media conglomerate, needed a centralized digital platform that would empower its employees to deliver news and content efficiently to a global audience of more than 78 million users. The company wanted a solution that would significantly reduce costs and enable its editors to decrease their dependence on tech teams throughout the publishing process. The company reached out to Material to build a scalable publishing platform to manage its entire portfolio, which includes 25 well-known media brands.

Approach

Enabled component-based development for all its sites by deploying Acquia Lightning and global style guides from Pattern Lab
Implemented multi-site architecture to drive operational efficiency and provide better consistency across the brands
Rolled out 20+ new websites and migrated 1M+ articles while maintaining best practices across SEO, performance and media management
Enabled its editors to launch 50+ new landing pages without relying on developers

Outcomes

Our client’s editors are now empowered to deliver the news even faster across more sites. Centralized design templates streamlined content development, reduced publishing times by up to 50% and facilitated the creation of custom layouts in real-time. The new highly-scalable platform provides a consistent user experience across its brands’ sub-sites, and the centralized system promotes more effective management of website revenues. Not only can our client’s talented editorial staff reach its vast audience of millions more efficiently, but the company also saw a 50% drop in development costs.

Global Media Conglomerate