Movado watches are instantly recognizable by their dials, which feature a single dot at 12 o’clock that symbolizes the sun at high noon. The brand’s campaign, which launched in late 2023, was shot outside in natural daylight to convey emotional warmth and a sense of adventure. It features a diverse array of watch-wearing hands to position Movado as a universal timekeeper that appeals to people from different cultural backgrounds.
The campaign also included a full-page ad in The New York Times, a Women’s Wear Daily takeover on the front and back covers plus an inside spread, as well as ads in Vogue, GQ, Vanity Fair, The New Yorker, Esquire, Men’s Health, Elle, and Harper’s Bazaar. We’re proud that our work is helping Movado connect the dots between past and present, highlighting both its fascinating heritage and 21st century momentum.