Deep Human Understanding

Here's why a future-proof brand tracking program can provide such a strong competitive advantage — especially in an uncertain economy.

We’ve learned some valuable lessons this year on our journey towards establishing greater DE&I — and we wanted to share.

If your organization is struggling to deliver high-fidelity experiences that lead to enduring, mutually valuable customer relationships, here are 4 actions you should take now. 

Despite more generous wages, better benefits and increased flexibility, some 47 million people across industries quit their jobs last year. As we emerge from the pandemic, it’s important to assess how your company is reacting to this massive disruption and how you can stem an exodus of workers in 2022.

Improve your year-end planning. Find out how a Learning Agenda can help you make informed brand and marketing decisions in the year ahead.

With in-depth market segmentation, you can craft more relevant messaging without being so specific that it comes off creepy.

A full market segmentation offers multiple priority targets and allows you to set aside lower priority groups and optimize your resources.

Brands have a lot to gain from consumer psychology. Discover how to meet emerging consumer needs and establish a competitive advantage.

Use these techniques to take your brand tracking study from boring and run-of-the-mill to more dynamic and actionable.