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  • SERVICES
        • STRATEGY + INSIGHTS
          • Customer + Consumer Insights
          • Market Strategy
          • Data, Analytics + AI
          • Brand Measurement
        • MARKETING SERVICES
          • Brand Strategy
          • Marketing + Channel Strategy
          • Content + Creative
          • Loyalty
        • EXPERIENCE INNOVATION
          • Brand Design
          • Product + Experience Design
          • Industrial Design
          • Product + Platform Engineering
          • Omnichannel Experience
  • PERSPECTIVES
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Results for "brand-health-tracking"

CASE STUDY

05.22.2025

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CASE STUDY

Transforming the Kodansha Brand from Niche to Known Manga Icon through Insights-Driven Marketing

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SERVICES

Brand Measurement Services

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SERVICES

Brand Health Tracking Services 

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PERSPECTIVE

12.06.2024

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PERSPECTIVE

The Importance of Brand Advocacy and How to Measure It Well

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PERSPECTIVE

11.05.2024

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PERSPECTIVE

Overcoming Survey Fatigue: How to Be Smarter and More Effective in Gathering Customer Feedback

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PERSPECTIVE

10.31.2024

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PERSPECTIVE

Managing Change in Brand Tracking Studies for Trendability and Relevance

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PERSPECTIVE

10.17.2024

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PERSPECTIVE

A Better Brand Health Tracker: 3 Ways Your Tracking System Can Do More for Your Brand

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CASE STUDY

09.16.2024

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CASE STUDY

Mirror, Mirror on the Wall: Empowering Benefit Cosmetics to Improve the Customer Experience

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PERSPECTIVE

06.13.2024

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PERSPECTIVE

Brand Tracking for Startups

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CASE STUDY

05.06.2024

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CASE STUDY

Beyond Boxes: Helping PODS Move Up in the Moving and Storage Industry

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CASE STUDY

05.06.2024

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CASE STUDY

Repositioning a Leading Dental Insurer for Success in an Evolving Category

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PERSPECTIVE

04.10.2024

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PERSPECTIVE

The Private Label Revolution: Is Your Brand Ready?

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PERSPECTIVE

02.05.2024

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PERSPECTIVE

Don’t Fly Blind: Why You Need to be Measuring Your Brand Awareness

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PERSPECTIVE

11.23.2023

6 Key Elements of Brand Tracking Success
PERSPECTIVE

e-book: 6 Key Elements of Brand Tracking Success

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PERSPECTIVE

08.21.2023

Your Brand Tracking Data May Be a Mess
PERSPECTIVE

Your Brand Tracking Data May Be a Mess

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PERSPECTIVE

08.14.2023

Why Market Segmentation Needs to be Part of Your Brand Tracking Program
PERSPECTIVE

Why Market Segmentation Needs to be Part of Your Brand Tracking Program

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PERSPECTIVE

08.14.2023

How a Better Brand Tracking Program Can Forge Deeper Connections with Customers
PERSPECTIVE

How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

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PERSPECTIVE

08.14.2023

Data Quality in Brand Tracking 38 Best Practices
PERSPECTIVE

Data Quality in Brand Tracking – 38 Best Practices

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PERSPECTIVE

08.14.2023

3 Fresh Ideas to Reinvigorate Your Brand Tracking Studies
PERSPECTIVE

3 Unique Ideas For Brand Tracking Studies

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PERSPECTIVE

02.22.2023

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PERSPECTIVE

Why Brand Tracking is an Essential Investment in Your Overall Brand Health

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