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  • SERVICES
        • STRATEGY + INSIGHTS
          • Customer + Consumer Insights
          • Market Strategy
          • Data, Analytics + AI
          • Brand Measurement
        • MARKETING SERVICES
          • Brand Strategy
          • Marketing + Channel Strategy
          • Content + Creative
          • Loyalty
        • EXPERIENCE INNOVATION
          • Brand Design
          • Product + Experience Design
          • Industrial Design
          • Product + Platform Engineering
          • Omnichannel Experience
  • PERSPECTIVES
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  • ABOUT US

Results for "segmentation"

PERSPECTIVE

08.19.2023

Perspective-Main-Image-1-seg-1 2
PERSPECTIVE

9 Traits of Winning Global Segmentations

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PERSPECTIVE

08.14.2023

Why Market Segmentation Needs to be Part of Your Brand Tracking Program
PERSPECTIVE

Why Market Segmentation Needs to be Part of Your Brand Tracking Program

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PERSPECTIVE

08.14.2023

Mastering Jobs To Be Done – A Customer Segmentation Framework
PERSPECTIVE

Mastering Jobs To Be Done – A Customer Segmentation Framework

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PERSPECTIVE

08.14.2023

How Market Segmentation Can Improve Your Ad Buying Effectiveness
PERSPECTIVE

How Market Segmentation Can Improve Your Ad Buying Effectiveness

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PERSPECTIVE

08.14.2023

Finished Your Global Segmentation? Watch Out for These Red Flags
PERSPECTIVE

Finished Your Global Segmentation? Watch Out for These Red Flags

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PERSPECTIVE

08.14.2023

Do You Need Market Segmentation to Define Your Target Market_
PERSPECTIVE

Do You Need Market Segmentation to Define Your Target Market?

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PERSPECTIVE

08.14.2023

Building Empathy & Buy-In for Your Market Segmentation
PERSPECTIVE

Building Empathy & Buy-In for Your Market Segmentation

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PERSPECTIVE

08.14.2023

Perspective Main Image 2-UXR
PERSPECTIVE

A Primer on Market Segmentation

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PERSPECTIVE

08.14.2023

6 Common Hurdles Businesses Face when Implementing a Customer Segmentation Strategy
PERSPECTIVE

6 Common Hurdles when Implementing a Customer Segmentation Strategy

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CASE STUDY

08.11.2023

Helping Zenni Optical Reframe the Eyewear Experience
CASE STUDY

Helping Zenni Optical Reframe the Eyewear Experience

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PERSPECTIVE

09.27.2021

A Primer on Market Segmentation and its Many Types
PERSPECTIVE

A Primer on Market Segmentation and its Many Types

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PERSPECTIVE

09.27.2021

Increase ROI with a Customer Focused Market Segmentation Strategy
PERSPECTIVE

Effective Market Segmentation Marketing Strategy for Growth

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PERSPECTIVE

09.27.2021

What are Consumer Habits Consumer Psychology 101
PERSPECTIVE

Segmentation Typing Tool: How to Improve Accuracy & Insights

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PERSPECTIVE

09.27.2021

Customer Segmentation Validation vs Foundational
PERSPECTIVE

Customer Segmentation: Validation vs. Foundational

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