Discover: Elizabeth Real

Elizabeth is an innovator and customer strategist with a mission to deliver growth with soul. Today, she leads Material’s Connections Division, the launchpad to solving the most complex and multi-faceted challenges our clients face.

Formerly, Elizabeth served as the CEO, Europe, for ?What If! Innovation, creating new experiences, products and whole new business models for everyone from hospitality leaders, to tech unicorns to bio-tech start-ups.

Elizabeth was lead strategist at Faith Popcorn’s BrainReserve and wrote the Notes From the Future series. She trained as a consumer strategist at agency giants Grey, McCann-Erickson and Young & Rubicam. Over her twenty-year career, she has created $2b in new value for her clients.

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