Discover: Joseph (Joe) Rajadurai

Joe joined Material as President of its Action Division in November 2022. In his role, Joe leads all aspects of Material’s services, which translate insights into experiences at the speed of business and drives engagement at every moment of the customer experience. These services cover a breadth of capabilities from Experience Design, Innovation, Brand Design, Product Design, Content, Loyalty, CRM, Platforms, Architecture, Product Development and CX engagement, 

Before joining Material, Joe built his career at Cognizant, where he ran several large businesses, most recently, leading the Travel and Hospitality industry vertical. Joe brings deep expertise in technology execution models, implementing digital transformation for retail, travel segments and technology driven efficiency improvement. He has a proven track record of developing high performing teams that lead clients in successful technology transformation journeys in multiple industries. Joe is passionate about being a part of a team building a great business at Material 

Joe holds a bachelor’s degree in Engineering and an MBA from IIM, Lucknow. He lives in the Dallas/Ft. Worth area with his family. 

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