Join Material at the Insights Association Corporate Researchers Conference, September 17 – 19 in New York City

As a leading insights and strategy partner for the world’s most innovative and influential brands, Material is proud to be a Platinum Sponsor of CRC. With deep foundations in behavioral science and consumer understanding, Material turns complex business challenges into growth opportunities through actionable human insights.

Material and
Bloomberg at CRC

Wednesday, September 18 from 11:35am-12:05pm ET

Join Material and our client Bloomberg as we discuss what it really means to be a customer-centric organization. We’ll examine how the two companies work together to identify actionable insights that fuel strategies to put the audience at the center of experience, communication, innovation and more.

Discover the cutting-edge approach we used to combine behavioral data with stated attitudinal insight to better understand audiences and improve editorial personalization, commercial sales, marketing, messaging and digital strategy. Here’s what you’ll learn:

A deeper understanding of what it means to be a truly customer-centric organization along with valuable insights on how to enable it.
Methodological ways to approach consumer segmentation and drive action.
Pathways to successfully operationalize consumer segmentation.

India Swearingen, Head of Insights, Bloomberg Media

Christine Cottrell, EVP, Strategy + Insights, Material

Material’s Collette Eccleston Co-chairs Behavioral + Cultural Research Sessions

Tuesday, September 17 from 3:15pm – 5:05pm
Wednesday, September 18 from 10:55am –12:45pm & 1:45pm – 4:35pm

Collette Eccleston, PhD, leads Material’s Center for Human Understanding and is co-chair of the CRC Track 5: “Innovative Behavioral & Cultural Research Techniques.” A recognized industry leader in behavioral science and human-centric research and insights, Collette will lend her expertise to this two-day track, moderating discussions and Q+As and introducing presenters.

Collette Eccleston, PhD, SVP, Center for Human Understanding and DEI Lead, Material

Material unlocks value at the intersection of actionable human insights and modern technology

Backed by decades of experience and industry-leading capabilities, our insights toolkit is broad and deep.

Quantitative and Qualitative Consumer Research

With deep methodological and behavioral expertise, we deliver vivid market understanding and actionable customer insight. We help brands illuminate the psychological and emotional drivers behind purchasing decisions.

Segmentation

Our modern segmentation approach considers the human dynamics that guide consumer behavior, using analytics to reveal the metrics that matter to both KPIs and activation.

Brand Health Tracking

Our dynamic brand health trackers integrate high-touch service with modern technology, delivering rapid, accurate data to fuel analytics that diagnose and improve brand health.

Omnichannel Customer Journeys

Through diverse research approaches and analytical methods, we unlock crucial purchase journey insights and help brands ensure a seamless and consistent experience across all customer touchpoints.

Let’s connect.

Our insights leaders will be onsite at CRC. We’d love to connect, hear your story and discuss how we can make a Material impact for your business through actionable insights and customer-centric strategies.

Book a meeting with a member of our team by using this form.

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