Join Material at the Insights Association Corporate Researchers Conference, September 9 – 11 in Chicago

Material is proud to be a Platinum Sponsor of CRC. With a fifty-year legacy partnering with the world’s most innovative and influential brands, we combine proprietary behavioral science approaches with advanced data, analytics and AI to unlock human insights, predict and influence demand curves and accelerate growth.

Material and
Warner Bros. Discovery at CRC

Wednesday, September 10 at 2:25-2:55 pm CT

Join Material and Warner Bros. Discovery in our session, “Franchise Intelligence 3.0: Tracking What Matters in an Expanding IP Universe.” We’ll unpack the need for a unified, enterprise-wide approach to measuring brand health and growth potential of today’s complex entertainment franchises. Join our session to explore how to develop a comprehensive measurement system that balances consistent KPIs with a dynamic, cross-category lens. Here’s what you’ll learn:

A Blueprint for Unified Measurement: Learn how to create a single source of truth for franchise performance that spans consumer awareness, engagement, monetization and more.

Cross-Touchpoint Franchise Identification: Discover the criteria for identifying franchises with true multi-dimensional potential — and how to spotlight opportunities across content, products and experiences.
Trend with Purpose: See how regular tracking waves preserve trendability while evolving to remain actionable and relevant.
Enterprise Activation: Explore how this framework drives informed, data-backed decisions across diverse business functions — from creative development to licensing to retail.

Jessica Ma, Ph.D., Director, Global Franchise, Warner Bros. Discovery

Amy Castillo, VP, Strategy & Innovation, Material

Material powers growth at the intersection of actionable human insights and modern technology

The world’s leading brands trust our experts with their most complex and consequential challenges.

Quantitative and Qualitative Consumer Research

With deep methodological and behavioral expertise, we deliver vivid market understanding and actionable customer insight. We help brands illuminate the psychological and emotional drivers behind purchasing decisions.

Segmentation

Built for activation, our modern segmentation approach considers the human dynamics that guide consumer behavior, using analytics to reveal the metrics that matter to both KPIs and activation.

Brand Health Tracking

Our dynamic brand health trackers integrate high-touch service with modern technology, delivering rapid, accurate data to fuel analytics that diagnose and improve brand health.

Omnichannel Customer Journeys

Through diverse research approaches and analytical methods, we unlock crucial purchase journey insights and help brands ensure a seamless and consistent experience across all customer touchpoints.

Let’s connect.

Our insights leaders will be onsite at CRC. We’d love to connect, hear your story and discuss how we can make a Material impact for your business through actionable insights and customer-centric strategies.

Join us for dinner or book a meeting with a member of our team by using this form.

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