Material Celebrates Client Honorees in the 2024 Loyalty360 Awards Competition, Presented at Loyalty Expo



Whataburger and Target honored for outstanding offer, incentive and reward design and innovative customer experience programs at leading industry event

LOS ANGELES – June 12, 2024 – Material, a leading insights, marketing and technology company, is pleased to announce two clients, Whataburger and Target, are the recipients of Platinum and Silver honors in the prestigious Loyalty360 Awards competition at the 2024 Loyalty Expo. Presented by Loyalty360, the association for customer loyalty, the Loyalty360 Awards recognize brands that excel at driving customer loyalty and successfully deploy innovative engagement strategies.

Whataburger earned the Platinum Loyalty360 Award in the Offer, Incentive and Reward Design category for its Streak Challenge digital campaign, which combined gamification and innovative personalization strategies to boost transactions and repeat purchases. This category honors brands demonstrating a commitment to personalized customer offers that drive engagement and foster brand loyalty.

With its Silver win in the Customer Loyalty Innovation and Transformation category, Target was recognized for its reimagined Circle loyalty program, developed in partnership with Material and relaunched in April 2024. With its guest-centric focus, the new Target Circle program delivers even more value, relevance and ease for over 100 million members worldwide.

“It is always a thrill when our clients are recognized by industry peers, and it’s hard to imagine two more deserving projects than those honored at Loyalty Expo this year,” said Andrew Chizever, Executive Vice President, Marketing Services at Material. “With a focus on the human factors that motivate customer behavior and a bias for action, we look forward to continuing our partnerships with these brands and driving even greater success together.”

In addition to supporting Whataburger and Target at the Loyalty360 Awards, Material introduced Target’s keynote address and partnered with Keurig Dr Pepper, Inc. on a workshop showcasing the development of Pepper Perks, the brand’s innovative consumer packaged goods reward program.

“Great customer experiences are the determining factor in loyalty. Seeing the application of behavioral science manifest so powerfully in these winning programs is a very proud moment,” said Caroline Kennedy, Chief Marketing Officer at Material. “Target, Dr Pepper and Whataburger are great partners because each of these brands puts deep human understanding and real value at the center of loyalty.”

For more on Material’s capabilities and experience helping brands earn deep customer loyalty, visit our website.


About Material

Material is a global strategy partner that combines deep human insights with modern technology – a proprietary Science + Systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve. Learn more at