Expertise is No Longer Enough: How Healthcare Organizations Can Reclaim Relevance in an Era of Distrust

Health organizations face a rising tide of institutional distrust. Behavioral science can help reveal why patients disengage — and what healthcare systems can do to reclaim relevance.

In healthcare, trust is foundational. But public trust in health institutions has eroded sharply. What can health organizations do to act in the patient’s interest in the context of growing distrust? In this e-book, Collette Eccleston, PhD, SVP, Strategy, Health & Social Enterprise, unpacks the root causes of institutional distrust in healthcare and outlines system-level strategies to rebuild patient bonds, strengthen credibility and improve outcomes.

What You’ll Learn

• How the expansion of medical information online has empowered patients, but also blurred the lines between credible guidance, opinion and misinformation

• The role of identity and precarity in the erosion of trust

• How trust is either won or lost in clinical encounters

• The business implications of shifting patient motivations and behavior and strategies to rebuild trust and relevance