How Material + Braze Build Seamless Customer Journeys

It’s difficult to overestimate the importance of data in marketing. Adopting a data-driven strategy can result in a significantly higher marketing ROI – up to eight times higher in some cases. And embracing data also makes you six times more likely to be profitable year-over-year.

But, with so much data coming from so many channels and systems, it’s a real challenge to bring it all together to form a cohesive picture – much less build an actionable strategy around it. In fact, only 26% of marketers say their data is fully integrated into their tools.

There are, fortunately, some robust tools that can help bring data out of siloes and into marketing campaigns, including the comprehensive engagement platform Braze.

The Impact of Data Siloes

Most organizations have a lot of marketing tools – a platform for email, another for social media, as well as solutions for managing content and customer relationships, analyzing data and more. And they also have a lot of different kinds of data – clicks, views, opens, website visits, purchases, content downloaded or viewed, demographics and on and on.

Not being able to effectively bring all of this together has a negative impact on your marketing efforts.

Poor engagement

If you’re unable to bring your data together into a holistic view of your customers, your marketing will rely too heavily on guesswork. Without data-driven insights you’ll spend a lot of time crafting and delivering content that isn’t particularly relevant. This does very little to create engagement or move prospects through your marketing funnel, and it hurts your marketing ROI.

Ineffective campaigns

Marketing campaigns are an indispensable part of business. But without a well-defined audience and content tailored to that audience, there’s very little point to a campaign. The inability to bring data points and systems together to accurately define, understand and personalize content makes your campaigns ineffective.

Limited coordination

Point solutions need to be integrated with each other to share data and carry out campaign tasks. Unfortunately, not all solutions and integrations are created equally, and some require a heavier lift from your tech team to fully integrate with others. Some may never adequately connect. But without fully integrating your marketing systems, it’s difficult to evaluate – much less improve – campaign performance.

How Braze Breaks Down Silos to Create Seamless Marketing Experiences

What does Braze do? In a nutshell, it brings everything together, gets data out of silos and helps you create cohesive customer journeys.

Braze is a SaaS solution that enables personalized data-driven experiences and builds stronger customer relationships. Braze can level up your marketing in a lot of ways.

Increase customer lifetime value 

Braze can bring all your channels – and their data – together into seamless, personalized experiences. These experiences can have a significant impact on customer retention, open rates, conversations and other important marketing metrics. In fact, personalization can boost revenue by 10-15% and increase customer loyalty by nearly 50%. This results in a higher customer lifetime value.

Make campaigns scalable and more effective

Jumping between disparate systems and relying on disconnected data slows the time-to-market of your campaigns and eats up a lot of resources. It’s harder to scale your marketing campaigns and, without a single source of truth, it’s difficult to know how effective your campaigns are or how to improve them. By bringing everything together, Braze streamlines campaign creation, execution and optimization.

Ensure security and compliance

Security is one of Braze’s primary features. It has gone through audit processes and strictly adheres to ISO 27001 and SOC2 compliance standards – ensuring appropriate controls and safeguards surrounding sensitive information.

Integrate with MarTech ecosystems in real-time

While many SaaS vendors offer amazing features, their solutions are often siloed. Braze’s architecture is built to handle data in real-time through integrations with Snowflake, Kafka and other industry-leading data streaming platforms.

Enable seamless, multi-channel journeys

Your customers should enjoy seamless journeys between channels – and they should have control over how their journey unfolds. Some tools claim to be multichannel but once a journey is started it’s limited to the original channel. Braze is a truly multichannel solution – bringing everything together to eliminate channel silos, sprawl and redundancy in your customers’ journeys.

Bring Everything Together with Braze + Material

Braze can take your marketing to the next level – getting data and functionality out of siloes, enabling personalized journeys and creating stronger, more profitable customer relationships. But a solution is only as good as its implementation.

As a certified Braze partner, Material can ensure you make the most of Braze’s technology. By combining our deep expertise in behavioral science, human-centered design and marketing strategy with Braze’s data-focused engagement capabilities, we can help you break free from siloed experiences, improve revenue and boost your marketing ROI.

If you’re ready to learn more, reach out and let’s start the conversation.