Pragmatic, Creative, Anxious, Immersive: Marketing to the Many Minds of Gen Z

Gen Z is made up of four unique audiences, but most marketing still considers them as one.

Treating Gen Z as a single generation is costing brands relevance. We’ve conducted new research and aggregated data from dozens of sources to develop an understanding of the unique mindsets within this first, fully digital-native generation.
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What You’ll Learn

• The four Gen Z mindsets and how they show up across consumer categories

• The cultural and economic forces that fragmented the cohort

• What each mindset rewards (and punishes) in brand behavior