Our perspectives across data, strategy, technology, and design to help clients drive growth.
You might have a relevant and robust customer segmentation strategy, but it's not getting acted upon. Learn why and what you can do to make it actionable.
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Here are three things to look out for after a global segmentation — it could mean the difference between data that is or isn't statistically sound.
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Material has been recognized as a Strong Performer in The Forrester Wave™, Loyalty Service Providers, Q3 2021.
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There's more than just a price tag to luxury products and experiences. The consumer motivation for enjoying luxury purchases is rooted in promise.
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Join series host Amy Balliett, CEO and founder of Killer Visual Strategies, a Material company, for a series of 6 fascinating discussions on the most critical marketing strategy questions of our time.
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It’s key to make sure your transformational CX activities don’t lose traction or focus. After months of planning and design, you should have strong alignment with your team and a detailed roadmap.
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Knowledge alone won’t improve your CX — your employees need to be inspired and motivated to guarantee an effective rollout.
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Customer service design helps you envision how to deliver exceptional experiences. To design the most effective customer journey, it’s important to include your front-line staff in the process.
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Customer journey mapping is a key customer experience research method that will reveal how well your CX is working — or whether it’s missing the mark.
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In this post, 1st in a 5-part series highlighting effective ways to inspire your employees to make change, we’ll explore how to lay the groundwork for a compelling customer experience transformation.
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You'll have a more accurate assessment of ad effectiveness when you add market segmentation to your brand tracking. Answer these questions for best results.
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We’re thrilled to announce that Material has ranked #1 in the Strategic Consultancy category of the 2021 GRIT Report, GreenBook’s annual list of the most innovative research firms in the world.
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When brands understand the lived experiences of identity groups, they can turn good intentions into concrete actions, becoming more inclusive and trustworthy.
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Your online community can help you solve a variety of business problems -- if you keep the momentum alive. Tips from our qualitative market research team.
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A singular property can deliver a complete, end-to-end experience, but a franchise promises more: multiple narratives and experiences leading to the creation of a brand universe.
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Overhauling a website is not the job of one person or team, which is why brands often work with partner agencies. Attracting the right partner starts with crafting a whip-smart RFP — here's how.
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Qualitative market research tools like online communities work best with respondents are engaged. Here's how to get the most out of your online community.
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The total disruption that defined 2020 has carried forward into 2021, leaving brands unsure of the right next move. Download our 2021 Growth Plan for the guidance you need.
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In this eBook, we’ll outline how to use habit formation research to maximize your brand strategy with a framework we call 'Habit Illumination.'
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