Our perspectives across data, strategy, technology, and design to help clients drive growth.
We’re thrilled to announce that Material has ranked #1 in the Strategic Consultancy category of the 2021 GRIT Report, GreenBook’s annual list of the most innovative research firms in the world.
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When brands understand the lived experiences of identity groups, they can turn good intentions into concrete actions, becoming more inclusive and trustworthy.
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Your online community can help you solve a variety of business problems -- if you keep the momentum alive. Tips from our qualitative market research team.
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A singular property can deliver a complete, end-to-end experience, but a franchise promises more: multiple narratives and experiences leading to the creation of a brand universe.
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Overhauling a website is not the job of one person or team, which is why brands often work with partner agencies. Attracting the right partner starts with crafting a whip-smart RFP — here's how.
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Qualitative market research tools like online communities work best with respondents are engaged. Here's how to get the most out of your online community.
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The total disruption that defined 2020 has carried forward into 2021, leaving brands unsure of the right next move. Download our 2021 Growth Plan for the guidance you need.
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In this eBook, we’ll outline how to use habit formation research to maximize your brand strategy with a framework we call 'Habit Illumination.'
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Learn how to translate your brand's good intentions into meaningful actions so you can build authentic products, experiences, and communications that resonate.
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Discover what your RFP should - and shouldn't - include so brand tracking companies can give you the best proposals for you to evaluate.
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After a year of digital disruptions, there’s another one marketers and media buyers must deal with: the end of third-party cookies. Download our guide to survive third-party cookies coming to an end.
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New GenZ research reveals most brands are getting it wrong. Download our ebook to learn how to build a brand strategy for the next generation.
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Reveal consumer attitudes in both obvious and less obvious ways. Online communities can help you understand consumers, today.
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Strategic Foresight is a powerful discipline used to systematically gather intelligence on the present, imagining a range of possible futures for you.
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When a brand crisis erupts — and it will — what do you do? How do you use earned media to protect your reputation in dire times? How do you create earned media opportunities to amplify reputation?
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Whether you call it a Learning Plan or year-end planning, a Learning Agenda simply identifies what your team needs to know about your consumer to make informed decisions in the year ahead.
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Don't fear influencer marketing. With tools like social analytics, this bonafide marketing channel can be woven into your strategy with exciting returns.
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The majority of tracking RFPs we see aren't for new programs, but rather to enhance, improve, and in some cases completely overhaul existing trackers.
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With a longer path to purchase and developing consumer needs like flexibility and security, Travel sites can benefit from new habits and lure new users.
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