Resources - Guides, Consumer Data & Research Info

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Customer Experience

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Want To Win Over Gen Z? Invest In Becoming a High Fidelity Brand

These Are The Top 3 Threats To High Fidelity Brand-Consumer Relationships

What’s in a High Fidelity Relationship? 3 Key Ingredients For Strong Consumer Relationships

A New Kind of Company for a Customer-Centric World

Employees Are the New Customers

Enabling with Technology, Differentiating through Humanity

5 Ways To Re-Imagine Your Employee Experience

How Brands Win and Lose Customer Loyalty by Taking a Stand

Customer Journey Management: Keeping Your CX on Track

Your Loyalty Program Is Broken — Here’s How To Fix It

Customer Experience Consulting: How to Get CX-Centric Change Right

Customer Experience Consulting: Using Customer Experience Research to Understand Your CX

Customer Experience Consulting: How Experience Design Can Elevate Performance

Customer Experience Consulting: Mobilize Your Employees to Deliver Better CX

Customer Experience Consulting: Amplify Your Customer Experience Transformation

Finished Your Global Segmentation? Watch Out for These Red Flags

9 Traits of Winning Global Segmentations

Why Brand Fandom Matters: 5 Secrets To Drive Customer Loyalty & Retention

3 Tips To Elevate Your Loyalty Program

Human Insights, Brand Fidelity™ & The Key to True Loyalty: The 2021 Forrester Wave™ Report

Brand Experience vs. Customer Experience: How to Get the Balance Right

Stop Trying To Create Loyalty, Start Creating Habits

The Future of Customer Centric Marketing

10 Steps To A Transformational Customer Journey Map

Digital Transformation

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How Consumer Behaviors Are Evolving: Habits, Identity, and the Importance of Omnichannel

Walmart Embraced Irrationality And Won—Here’s What CX Innovators Can Learn From Its Success

4 Truths Of Digital Transformation: Keeping CX At The Center Of Your Digital Strategy

Deep Human Understanding

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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

A Better Company for a Better World — Lessons in Committing Meaningfully To DEI

You’re Not as Customer Centric as You Think — 4 Actions to Take Right Now

Inspiring Motivation During The Great Resignation: Three Steps To Finding And Keeping Talent

How to Build a Learning Agenda

How Market Segmentation Can Improve Your Ad Buying Effectiveness

Do You Need Market Segmentation to Define Your Target Market?

Why Understanding Consumer Psychology Is So Important

3 Fresh Ideas to Reinvigorate Your Brand Tracking Studies

Building Empathy & Buy-In for Your Market Segmentation

A Primer on Market Segmentation

6 Key Elements of Brand Tracking Success

A Brand's Guide to Understanding Consumer Psychology

You’ve Written a Diversity Statement. Now What?

Why the Travel Industry Must Embrace New Habit Formation

Why Habit Formation Research Should Guide Your Brand Strategy

3 Reasons You Need an Online Community Right Now

How To Maximize Your Online Community Engagement

Enhance Your Online Community Through Stakeholder Engagement

Why Market Segmentation Needs to be Part of Your Brand Tracking Program

Consumer Motivation and the Luxury Market: Lessons for Brands

6 Common Hurdles Businesses Face when Implementing a Customer Segmentation Strategy

Design a Marketing Localization Strategy in 3 Steps

Finding Certainty in an Ever-Changing World: A Lesson on Fundamental Human Needs

Fundamental Human Needs and Marketing: How BASE Can Drive Business Growth

The Beauty Of Insights: Leveraging Habit Formation Research To Fuel Business Impact

5 Lessons In Building A World-Class Brand Insights Program

How To Define Your Brand Values: 5 Tips For Success

Moments of Receptivity: How To Fuse Behavioral Science With Your Media Strategy To Maximize Impact

5 Ways To Holistically Define Segments

How to Build Fandom for Your Brand

Gen Z Doesn't Need Your Brand

Technology

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Material Acquires Srijan—A Q&A With Material CEO Bill Kanarick & Srijan Founder Rahul Dewan

Data

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No, the Customer Isn't Always Right—How to Get the Most from Your CX Data

Why Are You Scared of Influencer Marketing?

Your Brand Tracking Data May Be a Mess

Data Quality in Brand Tracking: 38 Best Practices

The Psychology of Statistics: Surveying With Confidence

3 Key Ingredients for Strong Consumer Relationships

Better Brand Tracking and Deeper Customer Connections

How to Write a Great RFP

10 Steps to a Transformational Customer Journey Map

Customer Experience

Want To Win Over Gen Z? Invest In Becoming a High Fidelity Brand

These Are The Top 3 Threats To High Fidelity Brand-Consumer Relationships

What’s in a High Fidelity Relationship? 3 Key Ingredients For Strong Consumer Relationships

A New Kind of Company for a Customer-Centric World

Employees Are the New Customers

Enabling with Technology, Differentiating through Humanity

5 Ways To Re-Imagine Your Employee Experience

How Brands Win and Lose Customer Loyalty by Taking a Stand

Customer Journey Management: Keeping Your CX on Track

Your Loyalty Program Is Broken — Here’s How To Fix It

Customer Experience Consulting: How to Get CX-Centric Change Right

Customer Experience Consulting: Using Customer Experience Research to Understand Your CX

Customer Experience Consulting: How Experience Design Can Elevate Performance

Customer Experience Consulting: Mobilize Your Employees to Deliver Better CX

Customer Experience Consulting: Amplify Your Customer Experience Transformation

Finished Your Global Segmentation? Watch Out for These Red Flags

9 Traits of Winning Global Segmentations

Why Brand Fandom Matters: 5 Secrets To Drive Customer Loyalty & Retention

3 Tips To Elevate Your Loyalty Program

Human Insights, Brand Fidelity™ & The Key to True Loyalty: The 2021 Forrester Wave™ Report

Brand Experience vs. Customer Experience: How to Get the Balance Right

Stop Trying To Create Loyalty, Start Creating Habits

The Future of Customer Centric Marketing

10 Steps To A Transformational Customer Journey Map

Digital Transformation

How Consumer Behaviors Are Evolving: Habits, Identity, and the Importance of Omnichannel

Walmart Embraced Irrationality And Won—Here’s What CX Innovators Can Learn From Its Success

4 Truths Of Digital Transformation: Keeping CX At The Center Of Your Digital Strategy

Deep Human Understanding

How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

A Better Company for a Better World — Lessons in Committing Meaningfully To DEI

You’re Not as Customer Centric as You Think — 4 Actions to Take Right Now

Inspiring Motivation During The Great Resignation: Three Steps To Finding And Keeping Talent

How to Build a Learning Agenda

How Market Segmentation Can Improve Your Ad Buying Effectiveness

Do You Need Market Segmentation to Define Your Target Market?

Why Understanding Consumer Psychology Is So Important

3 Fresh Ideas to Reinvigorate Your Brand Tracking Studies

Building Empathy & Buy-In for Your Market Segmentation

A Primer on Market Segmentation

6 Key Elements of Brand Tracking Success

A Brand's Guide to Understanding Consumer Psychology

You’ve Written a Diversity Statement. Now What?

Why the Travel Industry Must Embrace New Habit Formation

Why Habit Formation Research Should Guide Your Brand Strategy

3 Reasons You Need an Online Community Right Now

How To Maximize Your Online Community Engagement

Enhance Your Online Community Through Stakeholder Engagement

Why Market Segmentation Needs to be Part of Your Brand Tracking Program

Consumer Motivation and the Luxury Market: Lessons for Brands

6 Common Hurdles Businesses Face when Implementing a Customer Segmentation Strategy

Design a Marketing Localization Strategy in 3 Steps

Finding Certainty in an Ever-Changing World: A Lesson on Fundamental Human Needs

Fundamental Human Needs and Marketing: How BASE Can Drive Business Growth

The Beauty Of Insights: Leveraging Habit Formation Research To Fuel Business Impact

5 Lessons In Building A World-Class Brand Insights Program

How To Define Your Brand Values: 5 Tips For Success

Moments of Receptivity: How To Fuse Behavioral Science With Your Media Strategy To Maximize Impact

5 Ways To Holistically Define Segments

How to Build Fandom for Your Brand

Gen Z Doesn't Need Your Brand

Technology

Material Acquires Srijan—A Q&A With Material CEO Bill Kanarick & Srijan Founder Rahul Dewan

Data

No, the Customer Isn't Always Right—How to Get the Most from Your CX Data

Why Are You Scared of Influencer Marketing?

Your Brand Tracking Data May Be a Mess

Data Quality in Brand Tracking: 38 Best Practices

The Psychology of Statistics: Surveying With Confidence

Design

2022 Innovation Strategy: The Top Concerns, Opportunities & Priorities for Innovators

Mastering Jobs To Be Done: A Customer Segmentation Framework

Getting to Breakthrough: A Holistic Approach to Innovation Strategy

Optimize Your Customer Experience Around Jobs to be Done

Embodied Branding: Your Untapped Brand Development Strategy