Our perspectives across data, strategy, technology, and design to help clients drive growth.
You might have a relevant and robust customer segmentation strategy, but it's not getting acted upon. Learn why and what you can do to make it actionable.
Read Article
Marketing Daily article featuring Sean Eidson
Read Article
Here are three things to look out for after a global segmentation — it could mean the difference between data that is or isn't statistically sound.
Read Article
Material has been recognized as a Strong Performer in The Forrester Wave™, Loyalty Service Providers, Q3 2021.
Read Article
There's more than just a price tag to luxury products and experiences. The consumer motivation for enjoying luxury purchases is rooted in promise.
Read Article
Error - something went wrong!
Sign up for the best monthly tips to grow your brand.
You're in!
Join series host Amy Balliett, CEO and founder of Killer Visual Strategies, a Material company, for a series of 6 fascinating discussions on the most critical marketing strategy questions of our time.
Read Article
It’s key to make sure your transformational CX activities don’t lose traction or focus. After months of planning and design, you should have strong alignment with your team and a detailed roadmap.
Read Article
Knowledge alone won’t improve your CX — your employees need to be inspired and motivated to guarantee an effective rollout.
Read Article
Customer service design helps you envision how to deliver exceptional experiences. To design the most effective customer journey, it’s important to include your front-line staff in the process.
Read Article
Customer journey mapping is a key customer experience research method that will reveal how well your CX is working — or whether it’s missing the mark.
Read Article
In this post, 1st in a 5-part series highlighting effective ways to inspire your employees to make change, we’ll explore how to lay the groundwork for a compelling customer experience transformation.
Read Article
You'll have a more accurate assessment of ad effectiveness when you add market segmentation to your brand tracking. Answer these questions for best results.
Read Article
We’re thrilled to announce that Material has ranked #1 in the Strategic Consultancy category of the 2021 GRIT Report, GreenBook’s annual list of the most innovative research firms in the world.
Read Article
When brands understand the lived experiences of identity groups, they can turn good intentions into concrete actions, becoming more inclusive and trustworthy.
Read Article
Your online community can help you solve a variety of business problems -- if you keep the momentum alive. Tips from our qualitative market research team.
Read Article
Read Flipbook
A singular property can deliver a complete, end-to-end experience, but a franchise promises more: multiple narratives and experiences leading to the creation of a brand universe.
Read Flipbook
Overhauling a website is not the job of one person or team, which is why brands often work with partner agencies. Attracting the right partner starts with crafting a whip-smart RFP — here's how.
Read Flipbook
Qualitative market research tools like online communities work best with respondents are engaged. Here's how to get the most out of your online community.
Read Article
The total disruption that defined 2020 has carried forward into 2021, leaving brands unsure of the right next move. Download our 2021 Growth Plan for the guidance you need.
Read Flipbook
Loading More...
