Resources - Guides, Consumer Data & Research Info

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How to Build Fandom For Your Brand

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Material Acquires Srijan—A Q&A With Material CEO Bill Kanarick & Srijan Founder Rahul Dewan

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How to Write a Great RFP

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Strategy + Science

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Material Acquires Srijan—A Q&A With Material CEO Bill Kanarick & Srijan Founder Rahul Dewan

How Consumer Behaviors Are Evolving: Habits, Identity, and the Importance of Omnichannel

Inspiring Motivation During The Great Resignation: Three Steps To Finding And Keeping Talent

5 Ways To Re-Imagine Your Employee Experience

How to Build a Learning Agenda

How Market Segmentation Can Improve Your Ad Buying Effectiveness

Do You Need Market Segmentation to Define Your Target Market?

Why Understanding Consumer Psychology Is So Important

Building Empathy & Buy-In for Your Market Segmentation

How to Write A Great RFP

A Primer on Market Segmentation

A Brand's Guide to Understanding Consumer Psychology

You’ve Written a Diversity Statement. Now What?

Why the Travel Industry Must Embrace New Habit Formation

Why Habit Formation Research Should Guide Your Brand Strategy

Why Market Segmentation Needs to be Part of Your Brand Tracking Program

Consumer Motivation and the Luxury Market: Lessons for Brands

Finished Your Global Segmentation? Watch Out for These Red Flags

6 Common Hurdles Businesses Face when Implementing a Customer Segmentation Strategy

9 Traits of Winning Global Segmentations

Finding Certainty in an Ever-Changing World: A Lesson on Fundamental Human Needs

Fundamental Human Needs and Marketing: How BASE Can Drive Business Growth

The Beauty Of Insights: Leveraging Habit Formation Research To Fuel Business Impact

The Psychology of Statistics: Surveying With Confidence

Moments of Receptivity: How To Fuse Behavioral Science With Your Media Strategy To Maximize Impact

5 Ways To Holistically Define Segments

How to Build Fandom for Your Brand

Gen Z Doesn't Need Your Brand

Design + Build

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Walmart Embraced Irrationality And Won—Here’s What CX Innovators Can Learn From Its Success

4 Truths Of Digital Transformation: Keeping CX At The Center Of Your Digital Strategy

2022 Innovation Strategy: The Top Concerns, Opportunities & Priorities for Innovators

Mastering Jobs To Be Done: A Customer Segmentation Framework

Getting to Breakthrough: A Holistic Approach to Innovation Strategy

Optimize Your Customer Experience Around Jobs to be Done

Engage + Perform

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Employees Are the New Customers

Enabling with Technology, Differentiating through Humanity

No, the Customer Isn't Always Right—How to Get the Most from Your CX Data

How Brands Win and Lose Customer Loyalty by Taking a Stand

Customer Journey Management: Keeping Your CX on Track

Your Loyalty Program Is Broken — Here’s How To Fix It

Why Are You Scared of Influencer Marketing?

Customer Experience Consulting: How to Get CX-Centric Change Right

Customer Experience Consulting: Using Customer Experience Research to Understand Your CX

Customer Experience Consulting: How Experience Design Can Elevate Performance

Customer Experience Consulting: Mobilize Your Employees to Deliver Better CX

Customer Experience Consulting: Amplify Your Customer Experience Transformation

Design a Marketing Localization Strategy in 3 Steps

Why Brand Fandom Matters: 5 Secrets To Drive Customer Loyalty & Retention

3 Tips To Elevate Your Loyalty Program

See all perspectives

How to Build Fandom For Your Brand

Material Acquires Srijan—A Q&A With Material CEO Bill Kanarick & Srijan Founder Rahul Dewan

How to Write a Great RFP

10 Steps to a Transformational Customer Journey Map

Strategy + Science

See all

Material Acquires Srijan—A Q&A With Material CEO Bill Kanarick & Srijan Founder Rahul Dewan

A Better Company for a Better World — Lessons in Committing Meaningfully To DEI

You’re Not as Customer Centric as You Think — 4 Actions to Take Right Now

A New Kind of Company for a Customer-Centric World

How Consumer Behaviors Are Evolving: Habits, Identity, and the Importance of Omnichannel

Inspiring Motivation During The Great Resignation: Three Steps To Finding And Keeping Talent

5 Ways To Re-Imagine Your Employee Experience

How to Build a Learning Agenda

How Market Segmentation Can Improve Your Ad Buying Effectiveness

Do You Need Market Segmentation to Define Your Target Market?

Why Understanding Consumer Psychology Is So Important

Building Empathy & Buy-In for Your Market Segmentation

How to Write A Great RFP

A Primer on Market Segmentation

A Brand's Guide to Understanding Consumer Psychology

You’ve Written a Diversity Statement. Now What?

Why the Travel Industry Must Embrace New Habit Formation

Why Habit Formation Research Should Guide Your Brand Strategy

Why Market Segmentation Needs to be Part of Your Brand Tracking Program

Consumer Motivation and the Luxury Market: Lessons for Brands

Finished Your Global Segmentation? Watch Out for These Red Flags

6 Common Hurdles Businesses Face when Implementing a Customer Segmentation Strategy

9 Traits of Winning Global Segmentations

Finding Certainty in an Ever-Changing World: A Lesson on Fundamental Human Needs

Fundamental Human Needs and Marketing: How BASE Can Drive Business Growth

The Beauty Of Insights: Leveraging Habit Formation Research To Fuel Business Impact

The Psychology of Statistics: Surveying With Confidence

Moments of Receptivity: How To Fuse Behavioral Science With Your Media Strategy To Maximize Impact

5 Ways To Holistically Define Segments

How to Build Fandom for Your Brand

Gen Z Doesn't Need Your Brand

Design + Build

See all

Walmart Embraced Irrationality And Won—Here’s What CX Innovators Can Learn From Its Success

4 Truths Of Digital Transformation: Keeping CX At The Center Of Your Digital Strategy

2022 Innovation Strategy: The Top Concerns, Opportunities & Priorities for Innovators

Mastering Jobs To Be Done: A Customer Segmentation Framework

Getting to Breakthrough: A Holistic Approach to Innovation Strategy

Optimize Your Customer Experience Around Jobs to be Done

Engage + Perform

See all

Employees Are the New Customers

Enabling with Technology, Differentiating through Humanity

No, the Customer Isn't Always Right—How to Get the Most from Your CX Data

How Brands Win and Lose Customer Loyalty by Taking a Stand

Customer Journey Management: Keeping Your CX on Track

Your Loyalty Program Is Broken — Here’s How To Fix It

Why Are You Scared of Influencer Marketing?

Customer Experience Consulting: How to Get CX-Centric Change Right

Customer Experience Consulting: Using Customer Experience Research to Understand Your CX

Customer Experience Consulting: How Experience Design Can Elevate Performance

Customer Experience Consulting: Mobilize Your Employees to Deliver Better CX

Customer Experience Consulting: Amplify Your Customer Experience Transformation

Design a Marketing Localization Strategy in 3 Steps

Why Brand Fandom Matters: 5 Secrets To Drive Customer Loyalty & Retention

3 Tips To Elevate Your Loyalty Program

Human Insights, Brand Fidelity™ & The Key to True Loyalty: The 2021 Forrester Wave™ Report

Brand Experience vs. Customer Experience: How to Get the Balance Right

Embodied Branding: Your Untapped Brand Development Strategy

Embodied Branding: 3 Ways To Merge Consumer & Brand Identities

Stop Trying To Create Loyalty, Start Creating Habits

How To Define Your Brand Values: 5 Tips For Success

The Future of Customer Centric Marketing

10 Steps To A Transformational Customer Journey Map

Track + Improve

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3 Fresh Ideas to Reinvigorate Your Brand Tracking Studies

6 Key Elements of Brand Tracking Success

Your Brand Tracking Data May Be a Mess

3 Reasons You Need an Online Community Right Now

How To Maximize Your Online Community Engagement

Enhance Your Online Community Through Stakeholder Engagement

Data Quality in Brand Tracking: 38 Best Practices