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Research Report

2022 Innovation Strategy: The Top Concerns, Opportunities & Priorities for Innovators

Innovation professionals sense an uphill battle to building robust pipelines. Our research reveals some unexpected drivers of the year ahead.

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Our latest thinking

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Customer Experience Company Material Announces New Leadership Appointments

How to Build Fandom for Your Brand

Material Achieves SOC II, Type 1 Certification

Culture, Inclusion & Listening To The Pulse: 5 Questions With Kiva R. Wilson, Chief Culture Officer At Material

5 Ways To Holistically Define Segments

Material included in Forrester’s “Now Tech CX Strategy Report”

Material Names Kiva Wilson Chief Culture Officer

5 Ways To Re-Imagine Your Employee Experience

How To Define Your Brand Values: 5 Tips For Success

Moments of Receptivity: How To Fuse Behavioral Science With Your Media Strategy To Maximize Impact

The Psychology of Statistics: Surveying With Confidence

Material Joins 3% Conference Spotlighting Diversity, Equity and Inclusion in Creative Industries

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Designing Products and Experiences

Material included in Forrester’s “Now Tech CX Strategy Report”

The Psychology of Statistics: Surveying With Confidence

Research Report

2022 Innovation Strategy: The Top Concerns, Opportunities & Priorities for Innovators

Brand Experience vs. Customer Experience: How to Get the Balance Right

10 Steps To A Transformational Customer Journey Map

Getting to Breakthrough: A Holistic Approach to Innovation Strategy

Optimize Your Customer Experience Around Jobs to be Done

Customer Experience Consulting: Amplify Your Customer Experience Transformation

Customer Experience Consulting: Mobilize Your Employees to Deliver Better CX

Customer Experience Consulting: How Experience Design Can Elevate Performance

Customer Experience Consulting: Using Customer Experience Research to Understand Your CX

Customer Experience Consulting: How to Get CX-Centric Change Right

Enhancing and Growing My Brand

Customer Experience Company Material Announces New Leadership Appointments

How to Build Fandom for Your Brand

Material Achieves SOC II, Type 1 Certification

Culture, Inclusion & Listening To The Pulse: 5 Questions With Kiva R. Wilson, Chief Culture Officer At Material

Material Names Kiva Wilson Chief Culture Officer

5 Ways To Re-Imagine Your Employee Experience

How To Define Your Brand Values: 5 Tips For Success

Material Joins 3% Conference Spotlighting Diversity, Equity and Inclusion in Creative Industries

Embodied Branding: 3 Ways To Merge Consumer & Brand Identities

Embodied Branding: Your Untapped Brand Development Strategy

Research Report

2022 Innovation Strategy: The Top Concerns, Opportunities & Priorities for Innovators

The Essentials of Building a Mission-Driven Brand

Increasing Customer Acquisition and Retention

Stop Trying To Create Loyalty, Start Creating Habits

Research Report

Human Insights, Brand Fidelity™ & The Key to True Loyalty: The 2021 Forrester Wave™ Report

The New Guide To Experiential Marketing

The Essentials of Customer Loyalty and Engagement

3 Tips To Elevate Your Loyalty Program

Why Brand Fidelity Is The Key To Customer Loyalty & Retention

Why Brand Fandom Matters: 5 Secrets To Drive Customer Loyalty & Retention

barista serving customer a cup of coffee

Your Loyalty Program Is Broken — Here’s How To Fix It

How to Drive Post-Pandemic Growth: 6 Strategies Your Brand Needs Now

A 2021 Growth Plan: Expert Insights and Predictions to Drive Long-Term Success

How Brands Win and Lose Customer Loyalty by Taking a Stand

Reaching and Engaging My Audience

Moments of Receptivity: How To Fuse Behavioral Science With Your Media Strategy To Maximize Impact

Fundamental Human Needs and Marketing: How BASE Can Drive Business Growth

Finding Certainty in an Ever-Changing World: A Lesson on Fundamental Human Needs

The Essentials of a Digital-First Marketing Strategy

How Insights Can Power Empathetic Brand Campaigns

LinkedIn Marketing Essentials

Visual Storytelling Essentials for Online Marketers

Design a Marketing Localization Strategy in 3 Steps

Why Are You Scared of Influencer Marketing?

4 Digital Marketing Strategies to Survive the End of Third-Party Cookies in Chrome

Emotion in Advertising is More Important Than Ever: Brand Lessons in Uncertain Times

How Market Segmentation Can Improve Your Ad Buying Effectiveness

Understanding My Customer

5 Ways To Holistically Define Segments

How To Define Your Brand Values: 5 Tips For Success

The Psychology of Statistics: Surveying With Confidence

5 Lessons In Building A World-Class Brand Insights Program

The Beauty Of Insights: Leveraging Habit Formation Research To Fuel Business Impact

Data Quality in Brand Tracking: 38 Best Practices

Fundamental Human Needs and Marketing: How BASE Can Drive Business Growth

Finding Certainty in an Ever-Changing World: A Lesson on Fundamental Human Needs

9 Traits of Winning Global Segmentations

6 Common Hurdles Businesses Face when Implementing a Customer Segmentation Strategy

Finished Your Global Segmentation? Watch Out for These Red Flags

Consumer Motivation and the Luxury Market: Lessons for Brands

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