Drive Retail Success with Human-Centric Insights and AI-Powered Personalization

AI-powered personalization, predictive analytics and other innovations are redefining the status quo in retail – but capturing customer attention and earning loyalty is about more than picking the right digital tool. It’s about connecting to the deep human needs, motivations and habits that shape customer decisions.

.

New detours on the path to purchase

Discover it on social media. Try it on in-store. Purchase online. The retail purchase journey is evolving. To deliver seamless omnichannel experiences, brands must deeply understand today’s customer behaviors.

Unlocking share of life

When brands can identify opportunities to integrate themselves into their customers’ lifestyles and habits, they build lasting relationships that endure beyond the transaction.

Greater value in greater values

Younger generations have led the charge in value-driven purchasing. A product or service is no longer enough—consumers demand a philosophy, a craft or a mission that resonates deeply.

Customer centricity demands actionable human insights

Today's most successful retail brands don't just sell themselves: They sell an emotion. An identity. A human motivation. The right insights are the difference between a single purchase and a repeat customer.

Actionable human insights fuel transformative outcomes.

Omnichannel

Through our toolkit of market and consumer research approaches and analytical methods, we unlock crucial purchase journey insights and help brands ensure a seamless and consistent experience across all customer touchpoints.

Quantitative and Qualitative Consumer Research

With deep methodological and behavioral expertise, we deliver vivid market understanding and actionable customer insight. We help brands illuminate the psychological and emotional drivers behind purchasing decisions.

Brand Health Tracking

Our dynamic brand health trackers integrate high-touch service with modern technology, delivering rapid, accurate data to fuel analytics that diagnose and improve brand health.

Loyalty + CRM

Using an insights-led approach coupled with activation to unveil new opportunities powered with analytics, we measure how and why people behave and provide prescriptive recommendations backed by predictive analytics and forecasting.

Let’s talk.

Retail thrives at the intersection of customer centricity and cutting-edge technology. Get in touch to learn more about our approach and capabilities.

* Indicates required field

Campaign Retail

"*" indicates required fields

Client stories

TARGET

Helping Target Earn Deep Customer Loyalty

BestBuy

Rewiring the Leader in Consumer Electronics

Designing a More Inclusive Sephora

Paving the Road to a Smoother Online Experience for a Major Tire Retailer

Perspectives

How Behavioral Science Insights Can Supercharge Your Product Pricing Decisions

Product pricing is never just a numbers game. The most effective, value-building pricing strategies account for the nuances of human behavior, from motivations around value and quality to the complex thought processes at the point of sale.

The AI Revolution in Retail: Elevating Tomorrow’s Customer Experiences

From GenAI chat to personalized shopping recommendations, AI has taken the retail sector by storm. With a customer-centric approach to AI, brands can unlock its potential to improve human experiences, deepen engagement and drive ROI.

To Grow Your Brand’s Share of Life, Focus on Building Two Kinds of Relevance

All brands want to evolve from focusing on selling one more unit to having loyal customers who buy many things over time, but most don’t know how to enable that change. When brands are deeply relevant to consumers, they can increase customer lifetime value – or, as Material says it, Share of Life.

.

Material is a global strategy partner that combines deep human insights with modern technology – a proprietary science + systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies.