Welcome! Salt Branding has become Material.

Salt Branding has become Material

In case you didn’t hear, San Francisco-based Salt Branding is now part of Material.

We’re a global customer experience transformation company with capabilities spanning strategy, insights, design, and technology. Material partners with organizations striving for customer centricity and ongoing relevance in a digital first, customer-led world — the same kinds of companies Salt Branding partnered with for more than 20 years as a top branding, marketing, and advertising agency.  

More specifically, we leverage proprietary, science-based tools that enable human understanding to inform and create customer-centric business models and experiences. Our ultimate goal? To build transformational relationships between businesses and the people they serve. Given the essential role that branding and brand strategy play in forging more durable consumer relationships, it was a natural fit for Salt to join the Material family.

As you might know, Salt Branding was founded in response to agencies that didn’t do a good job of connecting the dots between strategy and creative. From the very start, the team’s goal was to become the kind of creative agency that fused business strategy and branding in a unified way where the product was better and the client experience was, from start to finish, seamless. Material shares this same ethos, while offering an expanded suite of capabilities to help companies across industries build transformational customer experiences.

Salt’s brand design expertise helped companies like Coca-Cola, Delta Airlines, and Microsoft gain relevance through smart and creative solutions. We couldn’t be more excited that our teams joined forces to apply this same expertise to a plethora of new client challenges.

Learn more about how we make a Material Difference with our brand design services.


What makes us different

Moving from transactional moments to transformational relationships.

We leverage a science-based engine for understanding people as well as systems of ongoing learning + design to create customer-centric business models and experiences.

Product Design

Lifetime value for customers through transformative design.

Brand Tracking

Ongoing systems of learning and action for always-on improvement.

Market + Customer Insights

Investing in deep human understanding to put the customer first.

Experience + Data Platforms

Sophisticated technology designed with beautiful simplicity.


Latest thinking on experience + service design

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