We build brand trackers to be systems of learning and action

Too often, brand tracking solutions are thought of as static “studies,” existing apart from the other data sources companies use to make key business decisions. These trackers tend to be backward looking; they aren’t innovative, actionable, or connected. As a result, the brands using them aren’t able to derive any meaningful value.

The Material approach is different. We view brand trackers as ongoing systems of learning and action — systems that integrate technology, analytics, foresight, and business context to drive continuous brand health. The trackers we create are living, dynamic, and flexible tools that offer valuable insights at the speed of business.

Our data quality is unmatched, given our incredibly high standards for sampling and data management. Meanwhile, our outputs — like innovative visualizations, custom dashboards, and automated reports — are meant to ensure adoption and effective use across your entire organization. At Material, we provide the kind of strategic guidance that directly addresses core business questions.

OUR APPROACH ON Brand Tracking

What makes us different

Moving from transactional moments to transformational relationships.

We leverage a science-based engine for understanding people as well as systems of ongoing learning + design to create customer-centric business models and experiences.

Product Design

Lifetime value for customers through transformative design.

Brand Tracking

Ongoing systems of learning and action for always-on improvement.

Market + Customer Insights

Investing in deep human understanding to put the customer first.

Experience + Data Platforms

Sophisticated technology designed with beautiful simplicity.

Our Work

Recent brand tracking projects

RESOURCES

Latest thinking on brand tracking

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