RESOURCES
Too often, brand tracking solutions are thought of as static “studies,” existing apart from the other data sources companies use to make key business and brand strategy decisions. These brand trackers tend to be backward looking; they aren’t innovative, actionable, or connected. As a result, the brands using them aren’t able to derive any meaningful value.
The Material approach is different. We view brand trackers as ongoing systems of learning and action — systems that integrate technology, analytics, foresight, and business context to drive better customer experiences and continuous brand health. The brand trackers we create are living, dynamic, and flexible tools that examine data in real time and offer valuable insights at the speed of business.
Our data quality is unmatched, given our incredibly high standards for sampling and data management. Meanwhile, our outputs — like innovative visualizations, custom dashboards, and automated reports — are meant to ensure adoption and effective use across your entire organization. Our work with brands like Disney and Mailchimp speaks for itself. At Material, we provide the kind of strategic guidance that directly addresses core business questions.
We leverage a science-based engine for understanding people as well as systems of ongoing learning + design to create customer-centric business models and experiences.
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Strategy Consulting
Market + Customer Insights
Data Science + Analytics
Behavioral Science
Cultural Foresight
Experience + Service Design
Innovation
Product Design
Experience + Data Platforms
Architecture + Implementation
Brand Design
Content + Creative
Media + GTM
Loyalty + CRM
CX Engagement
Brand Tracking
Experience Tracking
Campaign Effectiveness
Qualitative Communities
Performance + Growth Analytics