RESOURCES
In the world of customer analytics, there’s no shortage of data (and big data) to be had, but there is an absence of people with the skills, tools, and data analysis smarts to turn customer insights into unique customer experiences. This is a problem, because it’s these customer experiences — including the improved customer retention, customer lifetime value, and overall profitability they deliver — that should drive the business decisions you make.
Our team dynamically measures real-time human responses (like attitudes, needs, and emotions) with customer interactions — both direct (like paid media and CRM communications) and indirect (like reviews and social media posts). This unified view of customer behavior — combined with our holistic data sets, predictive modeling, and world-class business intelligence — allows us to build and deliver optimized customer experiences by forecasting outcomes and prescribing strategies to boost customer engagement. And because we embed measurement across every touchpoint, the continuous optimization and improvement of key metrics will become your standard operating procedure.
Ultimately, this ability to turn multi-source customer data into cohesive portraits of actual human beings — including who they are today and who they’ll be tomorrow — means our analytics tools can help you design better customer journeys, increase customer acquisition, customer satisfaction, and customer loyalty — and ultimately build more durable customer relationships.
We leverage a science-based engine for understanding people as well as systems of ongoing learning + design to create customer-centric business models and experiences.
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Strategy Consulting
Market + Customer Insights
Data Science + Analytics
Behavioral Science
Cultural Foresight
Experience + Service Design
Innovation
Product Design
Experience + Data Platforms
Architecture + Implementation
Brand Design
Content + Creative
Media + GTM
Loyalty + CRM
CX Engagement
Brand Tracking
Experience Tracking
Campaign Effectiveness
Qualitative Communities
Performance + Growth Analytics