Predictive — and prescriptive — customer intelligence

In the world of customer analytics and intelligence, there’s no shortage of data to be had, but there is an absence of people and models for turning data into unique customer experiences. This is a problem, because it’s these experiences — including the long-term relationships they foster and the lifetime value they deliver — that should live at the heart of your business.

Our team dynamically measures human responses (like attitudes, needs, and emotions) with the interactions consumers have with your brand — both direct (like paid media and CRM communications) and indirect (like reviews and social media posts). This unified view, combined with our holistic data sets and advanced models, allows us to build and deliver optimized customer-centric experiences by predicting outcomes and prescribing strategies. And because we embed measurement across every touchpoint, continuous optimization and improvement become your standard operating procedure.

Ultimately, this ability to turn multi-source data into cohesive portraits of actual human beings — including who they are today and who they’ll be tomorrow — means we can help you build more durable and more valuable relationships with your customers.

OUR APPROACH ON Science + Analytics

What makes us different

Moving from transactional moments to transformational relationships.

We leverage a science-based engine for understanding people as well as systems of ongoing learning + design to create customer-centric business models and experiences.

Product Design

Lifetime value for customers through transformative design.

Brand Tracking

Ongoing systems of learning and action for always-on improvement.

Market + Customer Insights

Investing in deep human understanding to put the customer first.

Experience + Data Platforms

Sophisticated technology designed with beautiful simplicity.

Our Work

Recent science + analytics projects

RESOURCES

Latest thinking on science + analytics

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