Predictive — and prescriptive — customer analytics

In the world of customer analytics, there’s no shortage of data (and big data) to be had, but there is an absence of people with the skills, tools, and data analysis smarts to turn customer insights into unique customer experiences. This is a problem, because it’s these customer experiences — including the improved customer retention, customer lifetime value, and overall profitability they deliver — that should drive the business decisions you make.

Our team dynamically measures real-time human responses (like attitudes, needs, and emotions) with customer interactions — both direct (like paid media and CRM communications) and indirect (like reviews and social media posts). This unified view of customer behavior — combined with our holistic data sets, predictive modeling, and world-class business intelligence — allows us to build and deliver optimized customer experiences by forecasting outcomes and prescribing strategies to boost customer engagement. And because we embed measurement across every touchpoint, the continuous optimization and improvement of key metrics will become your standard operating procedure.

Ultimately, this ability to turn multi-source customer data into cohesive portraits of actual human beings — including who they are today and who they’ll be tomorrow — means our analytics tools can help you design better customer journeys, increase customer acquisition, customer satisfaction, and customer loyalty — and ultimately build more durable customer relationships.

OUR APPROACH ON Science + Analytics

What makes us different

Moving from transactional moments to transformational relationships.

We leverage a science-based engine for understanding people as well as systems of ongoing learning + design to create customer-centric business models and experiences.

Product Design

Lifetime value for customers through transformative design.

Brand Tracking

Ongoing systems of learning and action for always-on improvement.

Market + Customer Insights

Investing in deep human understanding to put the customer first.

Experience + Data Platforms

Sophisticated technology designed with beautiful simplicity.

Our Work

Recent science + analytics projects


Latest thinking on science + analytics

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