Media Planning & Buying Services

With extensive experience in planning and executing diverse campaign types, Material excels in both B2B and B2C strategies, ensuring impactful and results-driven marketing solutions for businesses of all kinds.

As a media buying agency, our diverse channel expertise spans display, SEM, social, partnerships, television, OTT & CTV, OOH and audio.

A full-funnel perspective is essential to driving campaign performance. Our agile planning approach allows us to meet all objectives – from awareness and engagement to conversion and leads.

Identifying targetable audiences for in-market reach is critical for brand impact. Whether managing first-party data, building lookalikes and custom audiences or taking account-based marketing approach, we excel in activating against key audiences.

Our understanding of the consumer journey ensures the optimal messaging at each sequential touchpoint. We strategically consider ad formats, calls-to-action and other key variables that influence audience response.

From detailed tagging and tracking to data dashboard visualization, we place a critical degree of importance behind reporting processes to ensure all activity is measured and able to be optimized to meet campaign goals.

We measure media market conditions and competitor strategies to help brands understand whitespace opportunity.