Online Anthropology

Unlock actionable strategic insights from millions of consumer conversations.

Material’s proprietary online deep listening and data analytics solution, Online Anthropology™ taps into organic consumer conversations to help brands identify emerging trends, build hypotheses and uncover innovation opportunities. Unlike traditional social listening dashboards and programs – which provide diagnostics on likes, comments and other engagement metrics – Online Anthropology digs deeper. We blend quantitative scale with the richness of qualitative detail, enabling us to go beyond the “what” to reveal the “why” of consumers’ motivations, uncovering long-term trends and shifts in attitudes and connections with categories and brands.

Leveraging technology-enabled data acquisition techniques and proprietary AI linguistic analysis tools, we quickly and efficiently translate millions of online conversations into targeted insights and recommendations to fuel strategies for accelerated, customer-centric growth.

Brand Advocacy

The Importance of Brand Advocacy and How to Measure It Well

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Social Analytics

Using Social Analytics for Rapid UX Insights

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Behavioral Science

For Businesses to Thrive in Challenging Times, They Must Account for the Complexities of Human Behavior

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Key Benefits of Online Anthropology

Trend Identification

Pinpoint emerging trends, blind spots and threats and pivot before they impact brand metrics.

Opportunity Analysis

Discover whitespace and innovation opportunities through the lens of consumers’ genuine category needs and pain points.

Brand Advocacy and Sentiment Tracking

Go beyond narrow social metrics to understand the drivers of brand advocacy and how to influence it.

AI + ML Integration

Leverage sophisticated AI models to analyze datasets and identify patterns in language and shifts in sentiment over time.

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